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Global Perspectives in Marketing for the 21st Century

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Cover of 'Global Perspectives in Marketing for the 21st Century'

Table of Contents

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    Book Overview
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    Chapter 1 Modeling Consumer Distribution Channel Switching Behavior: The Case of Direct Vs. Traditional Channels
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    Chapter 2 Exploring the Evolution of the Logistics Channel in Electronic Commerce: A Research Program
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    Chapter 3 International Channels of Distribution: Who Decides and How?
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    Chapter 4 Culture and Communication in International Marketing Channels
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    Chapter 5 Combining Information from Web Based Survey and Telephone Survey
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    Chapter 6 Quantitative Analysis of Focus Group Interviews
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    Chapter 7 The Impact of Promotional Activity on Market Share: A Robust Approach
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    Chapter 8 Preference Oriented Measurement of Advertising Response
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    Chapter 9 Are Companies Afraid of Relationships with Consumers? A Case Study
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    Chapter 10 Explaining the Duration of a Relationship: An Investigation in Commercial Baking
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    Chapter 11 Service Brand Extensions the Role of Corporate Image and Extension Similarity
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    Chapter 12 Franchising Research in a European Context
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    Chapter 13 Marketing Strategy and Performance: A Neural Network Typology
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    Chapter 14 Antecedents of a Customer Orientation: The case of European High-tech Organizations
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    Chapter 15 Exploring the Relevance of Organizational Buying Theory in Chinese Advertising Client-Advertising Agency Relationships
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    Chapter 16 Modelling Choice of Destination of Hong Kong Students
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    Chapter 17 Value of Computers, Familiarity and Involvement among Asian and Australian University Students
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    Chapter 18 The Characteristics of Emerging Hedonistic Consumers in China: An Empirical Investigation
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    Chapter 19 Age and Memory for Visual Information on Tourist Destinations
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    Chapter 20 The Picture Communication Effect: A Meta-Analysis
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    Chapter 21 The Information Sources of College Students: A Uses and Gratifications Perspective
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    Chapter 22 Rural Teens as Change Agents in an Anti-Tobacco and Alcohol Social Advertising Project
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    Chapter 23 The Impact of Health Services versus General Services and Goods on Consumers’ Assessment of Perceived Risk in the UK
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    Chapter 24 Personal Values and their Impact on Telic Dominance
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    Chapter 25 Children’s Influence on Family Purchasing Decisions: An Israeli Replication
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    Chapter 26 Use of, and Attitudes Towards Internet Shopping by Shopping Mall Shoppers
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    Chapter 27 Consumerism in the Arab Middle East: The Case of Saudi Arabia
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    Chapter 28 Transportation Infrastructure Investment in Developing Countries: Implications for International Marketers
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    Chapter 29 Impact of Liberalization Policy on marketing Activities in Emerging Economies: A case of Nigerian Distributive Trade Sector
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    Chapter 30 Consumer Ethnocentrism: An Exploratory Study of Influencing Factors
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    Chapter 31 Strategic Network for the Synchronization of Production and Distribution
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    Chapter 32 Private Branding: Refocusing and Transforming Retail Management Strategies for the Future
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    Chapter 33 Governance Forms Impact on Distribution Channel Performance
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    Chapter 34 Green Environmental Marketing: An Exploratory Investigation of Business Organizations in Australia
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    Chapter 35 Exploring the CETSCALE in Soviet Armenia
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    Chapter 36 An Empirical Assessment of Two Univariate Screening Measures in Cluster Analysis
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    Chapter 37 The Cross Cultural Power of Environmental Advertisement Claim on Product Attitude and Purchase Intention for Services
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    Chapter 38 Consumer Advertising in India: An Analysis of the Information and Thematic Content
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    Chapter 39 A Content Analysis of Prime Time Television Commercials Reflecting Advertising Appeals used in Russia
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    Chapter 40 Advertising Executives’ Views of Attributes in Winning New Clients
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    Chapter 41 AIDSCAP Nepal: A Case Study
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    Chapter 42 Consumers’ Participation in the Service Postencounter and their Attributions for their Performance: The Case of University Students
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    Chapter 43 The Influence of Selected Factors on the Perceptions of Managers of Medium Business Firms Regarding Firms of Attorneys
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    Chapter 44 Technology-Enabled Service Delivery: Reconciling Managerial and Customer Perspectives
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    Chapter 45 An Examination of Cultural Difference Perceptions in Joint Venture Activities in Uzbekistan
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    Chapter 46 An Extended Model of Consumer Knowledge Assessment: A Cross-National Study
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    Chapter 47 Relational Internal Marketing: An Empirical Investigation
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    Chapter 48 Organisational Size and the Implementation of Relationship Marketing in the Retail Context
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    Chapter 49 Interface Management and Relationship Marketing: An Exploratory Analysis of Complex Exchange Systems within Service Activities
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    Chapter 50 Relational Value Disciplines: Added Links to the Service Profit Chain
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    Chapter 51 An Exploratory Study of Structural Levels in Sino-German Business Relationships
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    Chapter 52 Determinants of Export Performance: Research Evidence from Mainland China
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    Chapter 53 Market Entry Modes for Direct Investment: A Study of Hong Kong Manufacturing Firms Entering China
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    Chapter 54 Marketing Concept Philosophy and Performance: A Case of Exporting Companies in the People’s Republic of China
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    Chapter 55 Added Value as a Source of Competitive Advantage
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    Chapter 56 Marketing Objectives and Strategies in the Process of Foreign Direct Investment in Central and Eastern European Countries
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    Chapter 57 Brand Manager’s Planning Role for Fast Moving Consumer Good Products
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    Chapter 58 Market Orientation, Moderating Variables and Performance. A Research on Industrial and Services Sectors in Spain
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    Chapter 59 Measuring Service Quality: To Tailor or not to Tailor?
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    Chapter 60 Avoiding this Century’s Service Quality Mistakes in the Next Millenium: A South African Perspective
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    Chapter 61 Should a Firm with a Reputation for Outstanding Service Quality Offer a Service Guarantee? An Experimental Study
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    Chapter 62 How to Reduce Consumer Cheating on Service Guarantees? Results from Two Experimental Studies
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    Chapter 63 The Antecedents of Customer Loyalty - Results of an Empirical Study in the Automotive Industry
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    Chapter 64 Vacations by the Book
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    Chapter 65 The Relevance of the Business-to-Business/Consumer Dichotomy in Contemporary Marketing: A Cross-National Investigation
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    Chapter 66 Getting to Know Them: The Effect of Customer Experience in a Business-to-Business Market
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    Chapter 67 The Miles and Snow Strategic Typology and its Performance Implications
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    Chapter 68 Strategic Consensus and Performance: The Role of Strategy Type and Market-Related Dynamism
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    Chapter 69 Category Management as a Competitive Marketing Strategy in the Food Industry
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    Chapter 70 Strategy Development of Major Australian Companies: A Preliminary Investigation
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    Chapter 71 Exploring the Implications of the Digital Revolution for Firms’ Product Policy
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    Chapter 72 High Tech Versus Human Touch: An Exploration of the Perceptions of High Technology users of the Internet
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    Chapter 73 Direct Marketing’s Future: Where’s the Promise and Threat of the Web? A Global Strategy Perspective
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    Chapter 74 An Examination of Selected Aspects of Waiting in a Cross-cultural Setting
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    Chapter 75 The Moderating Effect of Individualism-Collectivism on the Differential Perception of One-Sided Versus Two-Sided Advertising Appeals
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    Chapter 76 Pretest of a Model of Acculturation and Grocery Shopping Behavior in Five Canadian Ethnic Subcultures
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    Chapter 77 Revisiting the Moderating Effects of Discount Size, Purchase Situation, and Store Name on the Perceived Value of Price Through Semantic Cues: Further Empirical Evidence from Turkey
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    Chapter 78 Towards an Understanding of Internal and External Search for Purchase Decisions involving the World Wide Web
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    Chapter 79 Consumer Behavior Toward Electrical Energy: A Social and Societal Issue
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    Chapter 80 A Cross-cultural Investigation of Relationships among Brand Attitude, Expressed Commitment, and Expected Loyalty
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    Chapter 81 Business Marketing Relationships: An Empirical Generalization with Implications for Future Research
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    Chapter 82 Consumer Behavior in Virtual Shopping Environments and Consequences for Retailing
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    Chapter 83 Understanding Service Quality and Customer Satisfaction in the Telemarketing Industry
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    Chapter 84 Changes in the Structure of Grocery Retailing in Poland after 1989
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    Chapter 85 Sales Promotion Programs and the Value Added Tax in Ukaraine
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    Chapter 86 New Product Development - Biotechnology in Australia
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    Chapter 87 The Role of Marketing and Innovation Management in the Finnish Electrical and Electronics Industry
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    Chapter 88 The Lessons of History: Radical Product Innovation and the Incumbent’s Curse
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    Chapter 89 Is Pulling Mom & Dad’s Strings a Global Phenomenon? (A Study of Children’s Purchase Influence in the United States and Malta)
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    Chapter 90 The Food-Related Lifestyles of Croatian Families
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    Chapter 91 Assessment and Role of Images of Tourist Destinations: The Case of North Portugal as a Rural Tourist Destination
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    Chapter 92 Innovative Firms and the Management of Technological Partnerships: Evidence from Australia
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    Chapter 93 Cause Related Marketing: Models of Business Support for Charity
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    Chapter 94 Marketing as a Policy Science: An Australasian View
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    Chapter 95 Involvement as a Mediator in Consumer Judgements
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    Chapter 96 Free Trade in a Dynamic Global Environment: The Construct, the Evidence, and Trade Policy Implications
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    Chapter 97 What do Small and Medium-Sized Manufacturers Need to Enhance Their Globalization Efforts?
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    Chapter 98 Harmonization of Consumer Product Safety Standards: International Marketing Issues
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    Chapter 99 State Characteristics and Economic Internationalization
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    Chapter 100 The Role of Salespeople in Creating Relationships
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    Chapter 101 An Empirical Study on the Taxonomy of Guanxi a Research in Progress Report
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    Chapter 102 Internal and External Organisational Orientations: Comparing the Resource Based View and Market Orientation
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    Chapter 103 Retail Promotion Practices in New Zealand, Australia and Portugal - A Comparison
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    Chapter 104 Does Market Orientation Lead to Better Company Performance in Poland?
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    Chapter 105 The Role of Marketing in the Evolution of Residential Real Estate in Kiev, Ukraine
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    Chapter 106 Strategic Marketing of Newspaper Companies in Germany, Austria and Switzerland
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    Chapter 107 Making Marketing Managers More Accountable
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    Chapter 108 Ethical Consumption: The Contribution of Ethical Obligation and Self-Identity to the Theory of Planned Behaviour
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    Chapter 109 Social Circle and Reference Group
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    Chapter 110 Consumer Evaluations of Brand Extensions Positioned by Attribute Information
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    Chapter 111 Assessing the Risk of Consumer Confusion: Practical Test Results
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    Chapter 112 The EPRG Framework: Does it Affect Managerial Perceptions of Export Success?
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    Chapter 113 Developing and Managing an International Brand Portfolio
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    Chapter 114 Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking Statutes
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    Chapter 115 The Globalization of Markets: Is Convergence A Myth?
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    Chapter 116 Networking in Asian Business under Perspective of Intercultural Cooperation
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    Chapter 117 Supplier Partnerships – what does it mean?
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    Chapter 118 The Relationship between Alliance Strategy, Structure and Environment
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    Chapter 119 Market Drivers of Strategic Alliances?
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    Chapter 120 ‘Re-defining the International P.L.C. - Deception or Diagnosis?’
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    Chapter 121 The Transrapid Magnetic Levitation Railway - The Application of Scenario Methods in the Strategic Positioning of an Innovative Technology
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    Chapter 122 A Model of Brand Territory and its Impact on Branded Products’ Performance
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    Chapter 123 Sports Marketing and Interactive Media: A Match Made in Heaven
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    Chapter 124 A Study of Australian Materialistic Values, Product Involvement and the Self-Image/ Product-Image Congruency Relationships for Fashion Clothing
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    Chapter 125 Moving Mail Order to the Information Super Highway
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    Chapter 126 Marketing Concept Applied to International Logistics and Business Strategy - What Logistics Textbooks Do Not Talk About
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    Chapter 127 Reflexivity Theory in Marketing
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    Chapter 128 Entry deterrence as a profitable strategy?
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    Chapter 129 An examination of the dyadic relationship between Sports and Sponsors: The Case of the Sydney Olympics
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    Chapter 130 Cross-Cultural Marketing Methodology: An Empirical Investigation of Extreme Response Style
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    Chapter 131 Cultural Marginality Among Asian Students in the U.S.: An Empirical Assessment
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    Chapter 132 The Influence of Cultural Values: The Marketing of Bank Services
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    Chapter 133 On-Line Conferencing in a Marketing Course: Description, Analysis and Reflection
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    Chapter 134 New Technology and Marketing Education
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    Chapter 135 Teaching Marketing in an Integrated Management Curriculum
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    Chapter 136 A Sea Change in Distance Learning: Present and Future Characteristics of a Marketing Simulation
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    Chapter 137 An Investigation into the Roles of Gender and Experience as Antecedents to Salesperson Opportunism
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    Chapter 138 The Effectiveness of Profit-Oriented Quotas for Salespeople in Achieving Company Objectives
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    Chapter 139 A Decision Theory Approach to the Determination of Optimal Compensation Plan Structures
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    Chapter 140 Dimensions of Working Hard in Personal Selling: Effects of Time Commitment and Work Intensity on Sales Performance and Job Satisfaction
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    Chapter 141 Strategic Orientation and Export Marketing: The Case of Portuguese Wine Exporters
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    Chapter 142 Evaluation of Singapore Food Places by Different Western European Tourist Groups
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    Chapter 143 The Sources of Competitiveness in the International Marketing Environment the View of a Small Country in Transition
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    Chapter 144 SME International Market Entry: The Role of Serendipity
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    Chapter 145 Do Component Systems and Country-of-Origin Information Influence Product-Brand Evaluations?
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    Chapter 146 Assessment of the Stability of Country-of-Origin Effects Over Time: Preliminary Results
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    Chapter 147 Segmentation of the Australian Sport Market
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    Chapter 148 From Rational to Interpretive Planning: Empirically Classifying Planning Styles in Australian Organisations
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    Chapter 149 Buyer/Supplier Relationships: The Role of External Context
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    Chapter 150 Does Sole Sourcing Generate the Desired Short-Term Performance?: An Exploratory Study
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    Chapter 151 Customer Bonding with Online-Media? Theoretical Framework and Empirical Findings from the German Wholesale-Market
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    Chapter 152 Making Information Technology Investments in Purchasing: Motivations and Outcomes
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    Chapter 153 Create a Visual Distinctness Web Page to Effect on-line Advertising Effectiveness
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Title
Global Perspectives in Marketing for the 21st Century
Published by
Springer International Publishing, January 2015
DOI 10.1007/978-3-319-17356-6
ISBNs
978-3-31-917355-9, 978-3-31-917356-6, 978-3-31-938697-3
Editors

Ajay K. Manrai, H. Lee Meadow

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The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 5 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 1 20%
Professor 1 20%
Student > Master 1 20%
Researcher 1 20%
Professor > Associate Professor 1 20%
Other 0 0%
Readers by discipline Count As %
Business, Management and Accounting 3 60%
Computer Science 1 20%
Economics, Econometrics and Finance 1 20%