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Political Communications

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Cover of 'Political Communications'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: General Election Campaign Communication in Perspective
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    Chapter 2 Labour’s Political Strategy
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    Chapter 3 Conservative Party Strategy
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    Chapter 4 Liberal Democrat Strategy: a New High Watermark for the Liberal Democrats
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    Chapter 5 The Labour Campaign
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    Chapter 6 The Conservative Campaign
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    Chapter 7 The Charles Kennedy Campaign
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    Chapter 8 Political Communication: Party Advertising in the General Election
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    Chapter 9 Constituency Campaigning in 2005: Ever More Centralization?
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    Chapter 10 The Internet and the UK General Election
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    Chapter 11 The Public and the Polls
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    Chapter 12 Poll Methodology, Weighting and Adjustment Systems
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    Chapter 13 Internet Versus Conventional Polls in the General Election
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    Chapter 14 Challenges Facing the Pollsters Next Time
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    Chapter 15 Looking Through the Other End of the Microscope: How the Public Experienced the General Election Campaign
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    Chapter 16 Viewers and Voters: Attitudes to Television Coverage of the General Election
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    Chapter 17 Hearts or Minds?: Leader Evaluations by Men and Women in the General Election
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    Chapter 18 Reconnecting with the Viewers: Sky News’ Election Coverage
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    Chapter 19 Politics as an Appearance and Reality Show: The Hermeneutics of Suspicion
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    Chapter 20 The ‘Take a Break Campaign?’: National Print Media Reporting of the Election
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    Chapter 21 Amateurs or Adversaries?: Local Journalists’ Coverage of the UK Non-General Election
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    Chapter 22 Conclusion 2005: Themes and Future Questions
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Title
Political Communications
Published by
Palgrave Macmillan UK, January 2007
DOI 10.1057/9780230286306
ISBNs
978-1-349-27973-9, 978-0-230-28630-6
Editors

Dominic Wring, Jane Green, Roger Mortimore, Simon Atkinson

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