| Title |
Marijuana-Related Posts on Instagram
|
|---|---|
| Published in |
Prevention Science, June 2016
|
| DOI | 10.1007/s11121-016-0669-9 |
| Pubmed ID | |
| Authors |
Patricia A. Cavazos-Rehg, Melissa J. Krauss, Shaina J. Sowles, Laura J. Bierut |
| Abstract |
Instagram is a highly visual social networking site whose audience continues to grow, especially among young adults. In the present study, we examine marijuana-related content on Instagram to better understand the varied types of marijuana-related social networking occurring on this popular social media platform. We collected 417,561 Instagram posts with marijuana-related hashtags from November 29 to December 12, 2014. We assessed content of a random sample (n = 5000) of these posts with marijuana-related hashtags. Approximately 2136 (43 %) were explicit about marijuana and further analyzed. Of the 2136 marijuana-related posts, images of marijuana were common (n = 1568). Among these 1568 marijuana images, traditional forms (i.e., buds/leaves) were the most common (63 %), followed by some novel forms of marijuana, including marijuana concentrates (20 %). Among the 568 posts that displayed marijuana being ingested, 20 % showed someone dabbing marijuana concentrates. Marijuana-related advertisements were also observed among the 2136 marijuana-related posts (9 %). Our findings signal the promotion of marijuana use in its traditional plant-based form; trendy and novel modes of marijuana ingestion were also endorsed. This content along with the explicit marketing of marijuana that we observed on Instagram have potential to influence social norms surrounding marijuana use. |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 33% |
| Unknown | 2 | 67% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 67% |
| Practitioners (doctors, other healthcare professionals) | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 121 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Macao | 1 | <1% |
| Unknown | 120 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 17 | 14% |
| Student > Ph. D. Student | 16 | 13% |
| Student > Master | 15 | 12% |
| Student > Bachelor | 12 | 10% |
| Student > Postgraduate | 8 | 7% |
| Other | 30 | 25% |
| Unknown | 23 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 15 | 12% |
| Social Sciences | 14 | 12% |
| Nursing and Health Professions | 13 | 11% |
| Medicine and Dentistry | 13 | 11% |
| Arts and Humanities | 6 | 5% |
| Other | 25 | 21% |
| Unknown | 35 | 29% |
Attention Score in Context
This research output has an Altmetric Attention Score of 14. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 December 2020.
All research outputs
#2,153,729
of 22,973,051 outputs
Outputs from Prevention Science
#140
of 1,035 outputs
Outputs of similar age
#40,345
of 339,962 outputs
Outputs of similar age from Prevention Science
#5
of 24 outputs
Altmetric has tracked 22,973,051 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 90th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,035 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.2. This one has done well, scoring higher than 86% of its peers.
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We're also able to compare this research output to 24 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 79% of its contemporaries.