| Title |
The influence of cause-related marketing on consumer choice: Does one good turn deserve another?
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, April 2000
|
| DOI | 10.1177/0092070300282006 |
| Authors |
Michael J. Barone, Anthony D. Miyazaki, Kimberly A. Taylor |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 613 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 5 | <1% |
| Germany | 4 | <1% |
| Canada | 2 | <1% |
| Mexico | 2 | <1% |
| United Kingdom | 2 | <1% |
| Malaysia | 1 | <1% |
| India | 1 | <1% |
| Israel | 1 | <1% |
| Indonesia | 1 | <1% |
| Other | 4 | <1% |
| Unknown | 590 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 137 | 22% |
| Student > Ph. D. Student | 105 | 17% |
| Student > Doctoral Student | 45 | 7% |
| Student > Bachelor | 45 | 7% |
| Professor > Associate Professor | 31 | 5% |
| Other | 104 | 17% |
| Unknown | 146 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 289 | 47% |
| Social Sciences | 51 | 8% |
| Economics, Econometrics and Finance | 31 | 5% |
| Psychology | 18 | 3% |
| Unspecified | 11 | 2% |
| Other | 52 | 8% |
| Unknown | 161 | 26% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 May 2017.
All research outputs
#17,289,387
of 25,377,790 outputs
Outputs from Journal of the Academy of Marketing Science
#642
of 849 outputs
Outputs of similar age
#37,954
of 40,970 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#5
of 5 outputs
Altmetric has tracked 25,377,790 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 849 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.0. This one is in the 18th percentile – i.e., 18% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 40,970 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 4th percentile – i.e., 4% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one.