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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Messages that increase women’s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts
|
|---|---|
| Published in |
BMC Public Health, January 2014
|
| DOI | 10.1186/1471-2458-14-30 |
| Pubmed ID | |
| Authors |
Kathryn E France, Robert J Donovan, Carol Bower, Elizabeth J Elliott, Janet M Payne, Heather D’Antoine, Anne E Bartu |
| Abstract |
Public awareness-raising campaigns targeting alcohol use during pregnancy are an important part of preventing prenatal alcohol exposure and Fetal Alcohol Spectrum Disorder. Despite this, there is little evidence on what specific elements contribute to campaign message effectiveness. This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal, a positive appeal promoting a self-efficacy message, and a concept that combined the two appeals. The primary aim was to determine the effectiveness of these concepts in increasing women's intentions to abstain from alcohol during pregnancy. |
X Demographics
The data shown below were collected from the profiles of 25 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 7 | 28% |
| Netherlands | 4 | 16% |
| Australia | 3 | 12% |
| United States | 1 | 4% |
| El Salvador | 1 | 4% |
| Belgium | 1 | 4% |
| Unknown | 8 | 32% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 20 | 80% |
| Practitioners (doctors, other healthcare professionals) | 3 | 12% |
| Scientists | 2 | 8% |
Mendeley readers
The data shown below were compiled from readership statistics for 146 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 2 | 1% |
| United States | 1 | <1% |
| Netherlands | 1 | <1% |
| Brazil | 1 | <1% |
| Unknown | 141 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 26 | 18% |
| Researcher | 20 | 14% |
| Student > Bachelor | 19 | 13% |
| Student > Ph. D. Student | 14 | 10% |
| Student > Postgraduate | 8 | 5% |
| Other | 23 | 16% |
| Unknown | 36 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Medicine and Dentistry | 25 | 17% |
| Psychology | 23 | 16% |
| Nursing and Health Professions | 17 | 12% |
| Social Sciences | 16 | 11% |
| Agricultural and Biological Sciences | 4 | 3% |
| Other | 21 | 14% |
| Unknown | 40 | 27% |
Attention Score in Context
This research output has an Altmetric Attention Score of 19. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 August 2020.
All research outputs
#1,780,032
of 24,160,198 outputs
Outputs from BMC Public Health
#1,971
of 15,906 outputs
Outputs of similar age
#20,749
of 315,396 outputs
Outputs of similar age from BMC Public Health
#42
of 303 outputs
Altmetric has tracked 24,160,198 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 15,906 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 14.4. This one has done well, scoring higher than 87% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 315,396 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 93% of its contemporaries.
We're also able to compare this research output to 303 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 86% of its contemporaries.