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Strategy and Communication for Innovation

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Cover of 'Strategy and Communication for Innovation'

Table of Contents

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    Book Overview
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    Chapter 1 Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation
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    Chapter 2 Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking
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    Chapter 3 Open Innovation: Strategic Options, Actors, Tools and Tensions
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    Chapter 4 Overcoming the Innovation Barrier: A Search-Selection Model of Breakthrough Innovation in Large Firms
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    Chapter 5 Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies
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    Chapter 6 Strategic and Innovation Networks in the Flanders Biotechnology Industry
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    Chapter 7 Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability
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    Chapter 8 The Role of Communicators in Innovation Clusters
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    Chapter 9 Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication
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    Chapter 10 Innovation Marketing: An Introduction
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    Chapter 11 The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation
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    Chapter 12 Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies
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    Chapter 13 The Scent of Innovation: Towards an Integrated Management Framework for Innovation Communication
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    Chapter 14 Innovation Communication and Inter-Functional Collaboration: A View from the Competing Values Framework for Corporate Communication
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    Chapter 15 Innovation Communication as an Integrative Management Capability in Digital Innovation Ecosystems
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    Chapter 16 A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets
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    Chapter 17 Achieving Market Leadership with Collaborative Innovation: The Case of Technology-Driven Companies
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    Chapter 18 Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media
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    Chapter 19 Communicating for Innovation: The “Social” Enterprise and the Translation of Novel Ideas
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    Chapter 20 There is Something Forgotten About the Customer in the State of Denmark’s Finance: The Tale of Danske Bank’s Misaligned Innovation and Communication Strategy
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    Chapter 21 A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio
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    Chapter 22 User-Centered Radical Innovation at Telekom Innovation Laboratories: Tools and Methods to Generate New Propositions for Mobile Payment
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    Chapter 23 Co-Innovation and Communication: The Case of SAP’s Global Co-Innovation Lab Network
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    Chapter 24 Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community
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    Chapter 25 The Role of Social Media for Innovation
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    Chapter 26 Innovation and Value in Networks for Emerging Musicians
Attention for Chapter 25: The Role of Social Media for Innovation
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Chapter title
The Role of Social Media for Innovation
Chapter number 25
Book title
Strategy and Communication for Innovation
Published by
Springer Berlin Heidelberg, January 2016
DOI 10.1007/978-3-642-41479-4_25
Book ISBNs
978-3-64-241478-7, 978-3-64-241479-4
Authors

Tim Kastelle, Ralph Ohr, Kastelle, Tim, Ohr, Ralph

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 15 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 15 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 3 20%
Unspecified 2 13%
Professor 2 13%
Student > Doctoral Student 1 7%
Student > Master 1 7%
Other 1 7%
Unknown 5 33%
Readers by discipline Count As %
Unspecified 2 13%
Business, Management and Accounting 2 13%
Social Sciences 2 13%
Computer Science 1 7%
Economics, Econometrics and Finance 1 7%
Other 1 7%
Unknown 6 40%