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Mendeley readers
Attention Score in Context
| Title |
A multi-stakeholder IMC framework for networked brand identity
|
|---|---|
| Published in |
European Journal of Marketing, April 2017
|
| DOI | 10.1108/ejm-08-2015-0612 |
| Authors |
Davide C. Orazi, Amanda Spry, Max N. Theilacker, Jessica Vredenburg |
Mendeley readers
The data shown below were compiled from readership statistics for 174 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 174 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 25 | 14% |
| Student > Bachelor | 14 | 8% |
| Student > Ph. D. Student | 9 | 5% |
| Professor | 9 | 5% |
| Student > Doctoral Student | 9 | 5% |
| Other | 32 | 18% |
| Unknown | 76 | 44% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 60 | 34% |
| Social Sciences | 13 | 7% |
| Economics, Econometrics and Finance | 6 | 3% |
| Unspecified | 3 | 2% |
| Nursing and Health Professions | 2 | 1% |
| Other | 14 | 8% |
| Unknown | 76 | 44% |
Attention Score in Context
This research output has an Altmetric Attention Score of 15. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 27 August 2019.
All research outputs
#2,330,789
of 25,382,440 outputs
Outputs from European Journal of Marketing
#52
of 627 outputs
Outputs of similar age
#43,086
of 324,855 outputs
Outputs of similar age from European Journal of Marketing
#2
of 8 outputs
Altmetric has tracked 25,382,440 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 90th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 627 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.5. This one has done particularly well, scoring higher than 91% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 324,855 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 86% of its contemporaries.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than 6 of them.