| Title |
The differences between branding a country, a region and a city: Applying the Brand Box Model
|
|---|---|
| Published in |
Journal of Brand Management, September 2004
|
| DOI | 10.1057/palgrave.bm.2540201 |
| Authors |
Niall Caldwell, Joao R Freire |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Colombia | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 368 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 7 | 2% |
| United States | 3 | <1% |
| Indonesia | 3 | <1% |
| France | 3 | <1% |
| Colombia | 1 | <1% |
| Switzerland | 1 | <1% |
| South Africa | 1 | <1% |
| Netherlands | 1 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| Other | 3 | <1% |
| Unknown | 344 | 93% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 78 | 21% |
| Student > Master | 78 | 21% |
| Student > Bachelor | 33 | 9% |
| Professor > Associate Professor | 25 | 7% |
| Student > Doctoral Student | 25 | 7% |
| Other | 81 | 22% |
| Unknown | 48 | 13% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 139 | 38% |
| Social Sciences | 75 | 20% |
| Design | 22 | 6% |
| Arts and Humanities | 20 | 5% |
| Economics, Econometrics and Finance | 19 | 5% |
| Other | 35 | 10% |
| Unknown | 58 | 16% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 December 2018.
All research outputs
#6,402,089
of 22,743,667 outputs
Outputs from Journal of Brand Management
#51
of 325 outputs
Outputs of similar age
#17,201
of 58,866 outputs
Outputs of similar age from Journal of Brand Management
#1
of 1 outputs
Altmetric has tracked 22,743,667 research outputs across all sources so far. This one has received more attention than most of these and is in the 70th percentile.
So far Altmetric has tracked 325 research outputs from this source. They receive a mean Attention Score of 3.7. This one has done well, scoring higher than 82% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 58,866 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 69% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them