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Humanistic Marketing

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Cover of 'Humanistic Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Where Marketing Causes Trouble
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    Chapter 3 Re-affirming the Prevailing Order?
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    Chapter 4 What Is Critical Marketing Studies? Reading Macro, Social, and Critical Marketing Studies
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    Chapter 5 Rehumanizing Marketing (and Consumer Behaviour)
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    Chapter 6 Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing
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    Chapter 7 Marketing for Mortality? The Scottish Case and the Humankind Index
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    Chapter 8 Criminal Marketing: An Inhuman Side of Business
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    Chapter 9 Can Society Nurture Humanistic Marketing?
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    Chapter 10 How Is Humanistic Marketing Possible?
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    Chapter 11 Fusing Back the Human, Radically
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    Chapter 12 Translating Anthropological Consumption Theories into Humanistic Marketing Practices
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    Chapter 13 Well-being Marketing as Humanistic Marketing
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    Chapter 14 Constructive Engagement, Macromarketing, and Humanistic Marketing
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    Chapter 15 Wisdom as Excellence in Commitment to the Humanistic Marketing Practice Paradigm
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    Chapter 16 Power to the People: An Essay on Branding and Global Democracy
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    Chapter 17 Responsible Advertising for Sustainable Development: The Case of French Responsible Agencies
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    Chapter 18 Sustainable Marketing through the Natural Step
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    Chapter 19 Social Networks and Marketing Happiness? The Potential Role of Marketing in an Electronic World
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    Chapter 20 Social Business — Everybody’s Business
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    Chapter 21 Closing Commentary: Towards Humanistic Marketing?
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Citations

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Title
Humanistic Marketing
Published by
Springer, November 2013
DOI 10.1057/9781137353290
ISBNs
978-1-137-35329-0, 978-1-349-46964-2, 978-1-137-35328-3, 978-1-137-35330-6
Editors

Varey, R., Pirson, M.

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X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 7 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 7 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 14%
Student > Bachelor 1 14%
Unknown 5 71%
Readers by discipline Count As %
Psychology 1 14%
Social Sciences 1 14%
Engineering 1 14%
Unknown 4 57%