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Advances in National Brand and Private Label Marketing

Overview of attention for book
Cover of 'Advances in National Brand and Private Label Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Consumers’ Responses to Private Labels: Evaluations Extrinsic Cues Imitations
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    Chapter 2 “Black Friday”: Attitudes, Behavior and Intentions of Greek Consumers
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    Chapter 3 Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain
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    Chapter 4 The Influence of Product Context Complexity on Processing Fluency and Product Evaluation Across Shop Environments
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    Chapter 5 Is It Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity-Product Congruency Across NBs and PLs
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    Chapter 6 New Product Introduction for Private Label Products Compared to Branded by Product Category
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    Chapter 7 The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand
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    Chapter 8 Premium Private Labels and PDO/PGI Products: Effects on Customer Loyalty
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    Chapter 9 Witty Celebrity-Endorsed Ads: Share and Share Alike
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    Chapter 10 Complaining at the Store or Through Social Media: The Influence of the Purchase Channel, Satisfaction, and Commitment
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    Chapter 11 From Skeuomorphism to Flat Design: When Font and Layout of M-Commerce Websites Affect Behavioral Intentions
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    Chapter 12 PLB Negative Publicity: Moderated by Extrinsic Cues
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    Chapter 13 Selecting Factors Affecting the Purchase of Private Label Products
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    Chapter 14 Store Brand as a Customer Experience Touchpoint and Its Contribution to Store Loyalty
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    Chapter 15 Store Loyalty in PL-Only Assortment: A Comparative Analysis Between Spain and the U.S.
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    Chapter 16 Variations in the Store Brand Adoption and Penetration: How Much Can Be Explained by Trust?
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    Chapter 17 Private Label Research: A Review of Consumer Purchase Decision Models
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    Chapter 18 Conceptual Foundation for a Town Centre Physical/Digital Integration Measurement Tool
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    Chapter 19 Pricing a Private Label: The National Brand’s Wholesale Price Is Irrelevant
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    Chapter 20 The Influence of Legal Environment and Levels of Integration on Retailer Capabilities
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    Chapter 21 Collaborative Relationships Between Manufacturers and Retailers: A Supply Chain Collaboration Framework
Overall attention for this book and its chapters
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Citations

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Summary Dimensions citations
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Title
Advances in National Brand and Private Label Marketing
Published by
Springer, July 2017
DOI 10.1007/978-3-319-59701-0
ISBNs
978-3-31-959701-0, 978-3-31-959700-3
Editors

Martínez-López, Francisco J., Gázquez-Abad, Juan Carlos, Ailawadi, Kusum L., Yagüe-Guillén, María Jesús

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 38 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 38 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 1 3%
Researcher 1 3%
Unknown 36 95%
Readers by discipline Count As %
Business, Management and Accounting 1 3%
Economics, Econometrics and Finance 1 3%
Unknown 36 95%

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