| Title |
Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, February 2014
|
| DOI | 10.1007/s11747-014-0373-x |
| Authors |
Ravi Pappu, T. Bettina Cornwell |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Science communicators (journalists, bloggers, editors) | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 231 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Taiwan | 2 | <1% |
| United States | 2 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| Austria | 1 | <1% |
| Malta | 1 | <1% |
| Australia | 1 | <1% |
| Unknown | 223 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 64 | 28% |
| Student > Bachelor | 36 | 16% |
| Student > Ph. D. Student | 23 | 10% |
| Student > Doctoral Student | 15 | 6% |
| Professor > Associate Professor | 11 | 5% |
| Other | 31 | 13% |
| Unknown | 51 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 96 | 42% |
| Social Sciences | 24 | 10% |
| Sports and Recreations | 16 | 7% |
| Economics, Econometrics and Finance | 15 | 6% |
| Arts and Humanities | 8 | 3% |
| Other | 10 | 4% |
| Unknown | 62 | 27% |
Attention Score in Context
This research output has an Altmetric Attention Score of 8. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 October 2021.
All research outputs
#3,930,084
of 22,749,166 outputs
Outputs from Journal of the Academy of Marketing Science
#156
of 737 outputs
Outputs of similar age
#39,648
of 222,820 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#2
of 13 outputs
Altmetric has tracked 22,749,166 research outputs across all sources so far. Compared to these this one has done well and is in the 82nd percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 737 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one has done well, scoring higher than 78% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 222,820 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 82% of its contemporaries.
We're also able to compare this research output to 13 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 84% of its contemporaries.