| Title |
Optimizing marketer costs and consumer benefits across “clicks” and “bricks”
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, January 2014
|
| DOI | 10.1007/s11747-014-0367-8 |
| Authors |
Stephen Mahar, P. Daniel Wright, Kurt M. Bretthauer, Ronald Paul Hill |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Iran, Islamic Republic of | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 122 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | <1% |
| Ireland | 1 | <1% |
| Italy | 1 | <1% |
| Austria | 1 | <1% |
| United Kingdom | 1 | <1% |
| Unknown | 117 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 21 | 17% |
| Student > Ph. D. Student | 20 | 16% |
| Student > Doctoral Student | 15 | 12% |
| Student > Bachelor | 12 | 10% |
| Lecturer | 7 | 6% |
| Other | 22 | 18% |
| Unknown | 25 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 67 | 55% |
| Engineering | 9 | 7% |
| Economics, Econometrics and Finance | 5 | 4% |
| Social Sciences | 3 | 2% |
| Arts and Humanities | 2 | 2% |
| Other | 7 | 6% |
| Unknown | 29 | 24% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 March 2019.
All research outputs
#6,403,829
of 22,749,166 outputs
Outputs from Journal of the Academy of Marketing Science
#255
of 737 outputs
Outputs of similar age
#76,455
of 306,977 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#4
of 13 outputs
Altmetric has tracked 22,749,166 research outputs across all sources so far. This one has received more attention than most of these and is in the 70th percentile.
So far Altmetric has tracked 737 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one has gotten more attention than average, scoring higher than 64% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 306,977 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 73% of its contemporaries.
We're also able to compare this research output to 13 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 69% of its contemporaries.