You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
| Chapter title |
Markendynamik neu definiert: Mit dem ConversionModel Wachstumspotenziale entdecken und realisieren
|
|---|---|
| Chapter number | 81 |
| Book title |
Handbuch Markenführung
|
| Published by |
Springer Fachmedien Wiesbaden, July 2017
|
| DOI | 10.1007/978-3-658-13361-0_81-1 |
| Book ISBNs |
978-3-65-813361-0
|
| Authors |
Niels Neudecker, Peter Ludwig, Britta Richter |
| Editors |
Franz-Rudolf Esch |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 1 | 50% |
| Unknown | 1 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Economics, Econometrics and Finance | 1 | 50% |
| Unknown | 1 | 50% |