Title |
Long-term evaluation of a Canadian back pain mass media campaign
|
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Published in |
European Spine Journal, August 2017
|
DOI | 10.1007/s00586-017-5249-6 |
Pubmed ID | |
Authors |
Arnela Suman, Geoffrey P. Bostick, Donald Schopflocher, Anthony S. Russell, Robert Ferrari, Michele C. Battié, Richard Hu, Rachelle Buchbinder, Douglas P. Gross |
Abstract |
This paper evaluates the long-term impact of a Canadian mass media campaign on general public beliefs about staying active when experiencing low back pain (LBP). Changes in beliefs about staying active during an episode of LBP were studied using telephone and web-based surveys. Logistic regression analysis was used to investigate changes in beliefs over time and the effect of exposure to campaign messaging. The percentage of survey respondents agreeing that they should stay active through LBP increased annually from 58.9 to ~72.0%. Respondents reporting exposure to campaign messaging were statistically significantly more likely to agree with staying active than respondents who did not report exposure to campaign messaging (adjusted OR, 95% CI = 1.96, 1.73-2.21). The mass media campaign had continued impact on public LBP beliefs over the course of 7 years. Improvements over time were associated with exposure to campaign messaging. |
X Demographics
Geographical breakdown
Country | Count | As % |
---|---|---|
Canada | 13 | 27% |
United Kingdom | 7 | 15% |
United States | 4 | 8% |
Netherlands | 3 | 6% |
Australia | 3 | 6% |
Spain | 2 | 4% |
Italy | 1 | 2% |
New Zealand | 1 | 2% |
Oman | 1 | 2% |
Other | 3 | 6% |
Unknown | 10 | 21% |
Demographic breakdown
Type | Count | As % |
---|---|---|
Members of the public | 38 | 79% |
Scientists | 6 | 13% |
Practitioners (doctors, other healthcare professionals) | 4 | 8% |
Mendeley readers
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 53 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 9 | 17% |
Other | 6 | 11% |
Researcher | 6 | 11% |
Student > Ph. D. Student | 5 | 9% |
Student > Doctoral Student | 4 | 8% |
Other | 8 | 15% |
Unknown | 15 | 28% |
Readers by discipline | Count | As % |
---|---|---|
Medicine and Dentistry | 13 | 25% |
Nursing and Health Professions | 9 | 17% |
Psychology | 2 | 4% |
Social Sciences | 2 | 4% |
Agricultural and Biological Sciences | 1 | 2% |
Other | 5 | 9% |
Unknown | 21 | 40% |