| Title |
Some antecedents and outcomes of brand love
|
|---|---|
| Published in |
Marketing Letters, April 2006
|
| DOI | 10.1007/s11002-006-4219-2 |
| Authors |
Barbara A. Carroll, Aaron C. Ahuvia |
Mendeley readers
The data shown below were compiled from readership statistics for 2,311 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 9 | <1% |
| Germany | 8 | <1% |
| Brazil | 5 | <1% |
| United Kingdom | 4 | <1% |
| Netherlands | 3 | <1% |
| France | 3 | <1% |
| United States | 3 | <1% |
| Canada | 3 | <1% |
| Spain | 2 | <1% |
| Other | 10 | <1% |
| Unknown | 2261 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 364 | 16% |
| Student > Ph. D. Student | 250 | 11% |
| Student > Bachelor | 224 | 10% |
| Student > Doctoral Student | 113 | 5% |
| Lecturer | 110 | 5% |
| Other | 317 | 14% |
| Unknown | 933 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 879 | 38% |
| Social Sciences | 147 | 6% |
| Economics, Econometrics and Finance | 93 | 4% |
| Unspecified | 54 | 2% |
| Psychology | 32 | 1% |
| Other | 133 | 6% |
| Unknown | 973 | 42% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 May 2014.
All research outputs
#20,229,658
of 22,755,127 outputs
Outputs from Marketing Letters
#272
of 285 outputs
Outputs of similar age
#64,728
of 66,695 outputs
Outputs of similar age from Marketing Letters
#2
of 2 outputs
Altmetric has tracked 22,755,127 research outputs across all sources so far. This one is in the 1st percentile – i.e., 1% of other outputs scored the same or lower than it.
So far Altmetric has tracked 285 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.1. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 66,695 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.