| Title |
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, July 2017
|
| DOI | 10.1007/s11747-017-0554-5 |
| Authors |
J. Andrew Petersen, V. Kumar, Yolanda Polo, F. Javier Sese |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 1 | 25% |
| Qatar | 1 | 25% |
| United States | 1 | 25% |
| Unknown | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Science communicators (journalists, bloggers, editors) | 2 | 50% |
| Members of the public | 1 | 25% |
| Scientists | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 214 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 214 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 29 | 14% |
| Student > Ph. D. Student | 27 | 13% |
| Student > Doctoral Student | 15 | 7% |
| Student > Bachelor | 15 | 7% |
| Lecturer | 12 | 6% |
| Other | 39 | 18% |
| Unknown | 77 | 36% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 91 | 43% |
| Social Sciences | 14 | 7% |
| Economics, Econometrics and Finance | 9 | 4% |
| Arts and Humanities | 3 | 1% |
| Engineering | 3 | 1% |
| Other | 10 | 5% |
| Unknown | 84 | 39% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 August 2017.
All research outputs
#8,454,228
of 25,385,864 outputs
Outputs from Journal of the Academy of Marketing Science
#340
of 843 outputs
Outputs of similar age
#121,519
of 317,431 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#10
of 18 outputs
Altmetric has tracked 25,385,864 research outputs across all sources so far. This one has received more attention than most of these and is in the 66th percentile.
So far Altmetric has tracked 843 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.1. This one has gotten more attention than average, scoring higher than 58% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 317,431 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 61% of its contemporaries.
We're also able to compare this research output to 18 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 50% of its contemporaries.