| Title |
Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations
|
|---|---|
| Published in |
International Review on Public and Nonprofit Marketing, February 2017
|
| DOI | 10.1007/s12208-017-0174-2 |
| Authors |
Larissa M. Sundermann, Silke Boenigk, Jurgen Willems |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Austria | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 28 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 28 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 3 | 11% |
| Student > Master | 3 | 11% |
| Professor > Associate Professor | 3 | 11% |
| Student > Doctoral Student | 2 | 7% |
| Student > Ph. D. Student | 2 | 7% |
| Other | 3 | 11% |
| Unknown | 12 | 43% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 18% |
| Social Sciences | 3 | 11% |
| Psychology | 2 | 7% |
| Veterinary Science and Veterinary Medicine | 1 | 4% |
| Computer Science | 1 | 4% |
| Other | 3 | 11% |
| Unknown | 13 | 46% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 August 2017.
All research outputs
#15,474,679
of 22,996,001 outputs
Outputs from International Review on Public and Nonprofit Marketing
#34
of 67 outputs
Outputs of similar age
#195,853
of 307,003 outputs
Outputs of similar age from International Review on Public and Nonprofit Marketing
#2
of 3 outputs
Altmetric has tracked 22,996,001 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 67 research outputs from this source. They receive a mean Attention Score of 2.7. This one is in the 23rd percentile – i.e., 23% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 307,003 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 27th percentile – i.e., 27% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one.