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Branding water

Overview of attention for article published in Water Research, April 2014
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (85th percentile)
  • High Attention Score compared to outputs of the same age and source (93rd percentile)

Mentioned by

blogs
1 blog
twitter
4 X users

Citations

dimensions_citation
22 Dimensions

Readers on

mendeley
124 Mendeley
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Title
Branding water
Published in
Water Research, April 2014
DOI 10.1016/j.watres.2014.03.056
Pubmed ID
Authors

Sara Dolnicar, Anna Hurlimann, Bettina Grün

Abstract

Branding is a key strategy widely used in commercial marketing to make products more attractive to consumers. With the exception of bottled water, branding has largely not been adopted in the water context although public acceptance is critical to the implementation of water augmentation projects. Based on responses from 6247 study participants collected between 2009 and 2012, this study shows that (1) different kinds of water - specifically recycled water, desalinated water, tap water and rainwater from personal rainwater tanks - are each perceived very differently by the public, (2) external events out of the control of water managers, such as serious droughts or floods, had a minimal effect on people's perceptions of water, (3) perceptions of water were stable over time, and (4) certain water attributes are anticipated to be more effective to use in public communication campaigns aiming at increasing public acceptance for drinking purposes. The results from this study can be used by a diverse range of water stakeholders to increase public acceptance and adoption of water from alternative sources.

X Demographics

X Demographics

The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 124 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Mexico 1 <1%
Spain 1 <1%
Korea, Republic of 1 <1%
Switzerland 1 <1%
Unknown 120 97%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 21 17%
Researcher 21 17%
Student > Bachelor 17 14%
Student > Master 13 10%
Student > Postgraduate 11 9%
Other 24 19%
Unknown 17 14%
Readers by discipline Count As %
Engineering 20 16%
Business, Management and Accounting 18 15%
Environmental Science 17 14%
Social Sciences 14 11%
Agricultural and Biological Sciences 6 5%
Other 28 23%
Unknown 21 17%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 10. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 August 2014.
All research outputs
#3,621,165
of 25,371,288 outputs
Outputs from Water Research
#875
of 11,873 outputs
Outputs of similar age
#35,081
of 239,196 outputs
Outputs of similar age from Water Research
#4
of 64 outputs
Altmetric has tracked 25,371,288 research outputs across all sources so far. Compared to these this one has done well and is in the 85th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 11,873 research outputs from this source. They receive a mean Attention Score of 5.0. This one has done particularly well, scoring higher than 92% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 239,196 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 85% of its contemporaries.
We're also able to compare this research output to 64 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 93% of its contemporaries.