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Building Brand Value the Playboy Way

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

blogs
1 blog
wikipedia
5 Wikipedia pages

Citations

dimensions_citation
6 Dimensions

Readers on

mendeley
18 Mendeley
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Title
Building Brand Value the Playboy Way
Published by
Palgrave Macmillan, September 2009
DOI 10.1057/9780230239586
ISBNs
978-0-230-23958-6, 978-1-349-36755-9
Authors

Susan Gunelius, Gunelius, Susan

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Indonesia 1 6%
Unknown 17 94%

Demographic breakdown

Readers by professional status Count As %
Student > Master 6 33%
Student > Ph. D. Student 3 17%
Student > Doctoral Student 2 11%
Other 2 11%
Unspecified 1 6%
Other 1 6%
Unknown 3 17%
Readers by discipline Count As %
Business, Management and Accounting 6 33%
Social Sciences 2 11%
Unspecified 1 6%
Arts and Humanities 1 6%
Economics, Econometrics and Finance 1 6%
Other 3 17%
Unknown 4 22%