| Title |
Marketing an IPO issuer in early stages of the IPO process
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, May 2014
|
| DOI | 10.1007/s11747-014-0393-6 |
| Authors |
S. Cem Bahadir, Jade S. DeKinder, Ajay K. Kohli |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Science communicators (journalists, bloggers, editors) | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 75 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 1% |
| Italy | 1 | 1% |
| Malta | 1 | 1% |
| Austria | 1 | 1% |
| Unknown | 71 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 15 | 20% |
| Student > Master | 11 | 15% |
| Researcher | 7 | 9% |
| Professor > Associate Professor | 7 | 9% |
| Student > Doctoral Student | 5 | 7% |
| Other | 16 | 21% |
| Unknown | 14 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 40 | 53% |
| Economics, Econometrics and Finance | 10 | 13% |
| Unspecified | 3 | 4% |
| Social Sciences | 3 | 4% |
| Arts and Humanities | 2 | 3% |
| Other | 1 | 1% |
| Unknown | 16 | 21% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 March 2016.
All research outputs
#17,722,094
of 22,757,090 outputs
Outputs from Journal of the Academy of Marketing Science
#607
of 737 outputs
Outputs of similar age
#154,856
of 226,181 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#9
of 12 outputs
Altmetric has tracked 22,757,090 research outputs across all sources so far. This one is in the 19th percentile – i.e., 19% of other outputs scored the same or lower than it.
So far Altmetric has tracked 737 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one is in the 9th percentile – i.e., 9% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 226,181 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 28th percentile – i.e., 28% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one is in the 16th percentile – i.e., 16% of its contemporaries scored the same or lower than it.