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Defining strategies for promoting product through ‘drink responsibly’ messages in magazine ads for beer, spirits and alcopops

Overview of attention for article published in Drug & Alcohol Dependence, June 2014
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (98th percentile)
  • High Attention Score compared to outputs of the same age and source (98th percentile)

Mentioned by

news
11 news outlets
blogs
3 blogs
policy
2 policy sources
twitter
40 X users
facebook
10 Facebook pages

Citations

dimensions_citation
38 Dimensions

Readers on

mendeley
58 Mendeley
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Title
Defining strategies for promoting product through ‘drink responsibly’ messages in magazine ads for beer, spirits and alcopops
Published in
Drug & Alcohol Dependence, June 2014
DOI 10.1016/j.drugalcdep.2014.06.007
Pubmed ID
Authors

Katherine Clegg Smith, Samantha Cukier, David H. Jernigan

Abstract

Neither federal regulations nor industry voluntary codes require 'responsibility' statements in alcohol advertising. Stand alone 'public service' responsibility campaigns have been found to convey pro-drinking themes. We analyzed responsibility statements placed in conventional alcohol advertising to consider how responsible drinking is presented, and potential communicative goals for responsibility messages.

X Demographics

X Demographics

The data shown below were collected from the profiles of 40 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 58 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United States 2 3%
United Kingdom 1 2%
Australia 1 2%
Unknown 54 93%

Demographic breakdown

Readers by professional status Count As %
Researcher 10 17%
Student > Master 10 17%
Student > Ph. D. Student 7 12%
Student > Doctoral Student 4 7%
Student > Bachelor 4 7%
Other 10 17%
Unknown 13 22%
Readers by discipline Count As %
Social Sciences 12 21%
Psychology 7 12%
Medicine and Dentistry 6 10%
Nursing and Health Professions 5 9%
Agricultural and Biological Sciences 4 7%
Other 8 14%
Unknown 16 28%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 129. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 09 September 2022.
All research outputs
#323,545
of 25,371,288 outputs
Outputs from Drug & Alcohol Dependence
#175
of 6,126 outputs
Outputs of similar age
#2,661
of 243,029 outputs
Outputs of similar age from Drug & Alcohol Dependence
#1
of 72 outputs
Altmetric has tracked 25,371,288 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 6,126 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 19.2. This one has done particularly well, scoring higher than 97% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 243,029 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 72 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 98% of its contemporaries.