| Title |
Introducing short-term brands: A new branding tool for a new consumer reality
|
|---|---|
| Published in |
Journal of Brand Management, May 2000
|
| DOI | 10.1057/bm.2000.23 |
| Authors |
Dan Herman |
Mendeley readers
The data shown below were compiled from readership statistics for 119 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 119 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 21 | 18% |
| Student > Master | 8 | 7% |
| Student > Ph. D. Student | 6 | 5% |
| Other | 5 | 4% |
| Student > Doctoral Student | 4 | 3% |
| Other | 10 | 8% |
| Unknown | 65 | 55% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 16 | 13% |
| Psychology | 13 | 11% |
| Social Sciences | 10 | 8% |
| Arts and Humanities | 2 | 2% |
| Computer Science | 2 | 2% |
| Other | 7 | 6% |
| Unknown | 69 | 58% |
Attention Score in Context
This research output has an Altmetric Attention Score of 46. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 14 February 2024.
All research outputs
#784,632
of 23,005,189 outputs
Outputs from Journal of Brand Management
#4
of 324 outputs
Outputs of similar age
#456
of 39,543 outputs
Outputs of similar age from Journal of Brand Management
#1
of 1 outputs
Altmetric has tracked 23,005,189 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 96th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 324 research outputs from this source. They receive a mean Attention Score of 3.8. This one has done particularly well, scoring higher than 98% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 39,543 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them