| Title |
Breaking free from the industrial age paradigm of branding
|
|---|---|
| Published in |
Journal of Brand Management, November 2007
|
| DOI | 10.1057/palgrave.bm.2550134 |
| Authors |
George Christodoulides |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 49 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Denmark | 2 | 4% |
| Iran, Islamic Republic of | 1 | 2% |
| United Kingdom | 1 | 2% |
| Brazil | 1 | 2% |
| Unknown | 44 | 90% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 14 | 29% |
| Student > Ph. D. Student | 5 | 10% |
| Student > Doctoral Student | 5 | 10% |
| Student > Bachelor | 2 | 4% |
| Professor | 2 | 4% |
| Other | 9 | 18% |
| Unknown | 12 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 27 | 55% |
| Computer Science | 4 | 8% |
| Economics, Econometrics and Finance | 2 | 4% |
| Social Sciences | 2 | 4% |
| Arts and Humanities | 1 | 2% |
| Other | 1 | 2% |
| Unknown | 12 | 24% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 April 2015.
All research outputs
#14,201,538
of 22,765,347 outputs
Outputs from Journal of Brand Management
#149
of 324 outputs
Outputs of similar age
#54,127
of 64,082 outputs
Outputs of similar age from Journal of Brand Management
#5
of 6 outputs
Altmetric has tracked 22,765,347 research outputs across all sources so far. This one is in the 35th percentile – i.e., 35% of other outputs scored the same or lower than it.
So far Altmetric has tracked 324 research outputs from this source. They receive a mean Attention Score of 3.7. This one has gotten more attention than average, scoring higher than 50% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 64,082 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 14th percentile – i.e., 14% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one.