| Title |
Analysing the conceptual evolution of qualitative marketing research through science mapping analysis
|
|---|---|
| Published in |
Scientometrics, October 2014
|
| DOI | 10.1007/s11192-014-1443-z |
| Authors |
E. M. Murgado-Armenteros, M. Gutiérrez-Salcedo, F. J. Torres-Ruiz, M. J. Cobo |
Mendeley readers
The data shown below were compiled from readership statistics for 234 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Indonesia | 1 | <1% |
| Japan | 1 | <1% |
| Spain | 1 | <1% |
| Brazil | 1 | <1% |
| Unknown | 230 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 26 | 11% |
| Student > Ph. D. Student | 25 | 11% |
| Researcher | 22 | 9% |
| Student > Doctoral Student | 21 | 9% |
| Professor | 16 | 7% |
| Other | 56 | 24% |
| Unknown | 68 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 61 | 26% |
| Social Sciences | 27 | 12% |
| Computer Science | 20 | 9% |
| Engineering | 14 | 6% |
| Economics, Econometrics and Finance | 8 | 3% |
| Other | 27 | 12% |
| Unknown | 77 | 33% |