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X Demographics
Mendeley readers
Attention Score in Context
| Title |
How the local competition defeated a global brand: The case of Starbucks
|
|---|---|
| Published in |
Australasian Marketing Journal, January 2021
|
| DOI | 10.1016/j.ausmj.2009.10.001 |
| Authors |
Paul G. Patterson, Jane Scott, Mark D. Uncles |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 50% |
| Members of the public | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 391 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 2 | <1% |
| United States | 2 | <1% |
| United Kingdom | 2 | <1% |
| Kenya | 1 | <1% |
| Australia | 1 | <1% |
| Korea, Republic of | 1 | <1% |
| Spain | 1 | <1% |
| Denmark | 1 | <1% |
| Unknown | 380 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 70 | 18% |
| Student > Bachelor | 66 | 17% |
| Student > Ph. D. Student | 27 | 7% |
| Student > Postgraduate | 20 | 5% |
| Researcher | 17 | 4% |
| Other | 52 | 13% |
| Unknown | 139 | 36% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 141 | 36% |
| Economics, Econometrics and Finance | 18 | 5% |
| Social Sciences | 17 | 4% |
| Engineering | 16 | 4% |
| Computer Science | 7 | 2% |
| Other | 40 | 10% |
| Unknown | 152 | 39% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 June 2022.
All research outputs
#16,047,334
of 25,374,647 outputs
Outputs from Australasian Marketing Journal
#93
of 159 outputs
Outputs of similar age
#294,022
of 526,494 outputs
Outputs of similar age from Australasian Marketing Journal
#71
of 119 outputs
Altmetric has tracked 25,374,647 research outputs across all sources so far. This one is in the 34th percentile – i.e., 34% of other outputs scored the same or lower than it.
So far Altmetric has tracked 159 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.9. This one is in the 36th percentile – i.e., 36% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 526,494 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 41st percentile – i.e., 41% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 119 others from the same source and published within six weeks on either side of this one. This one is in the 35th percentile – i.e., 35% of its contemporaries scored the same or lower than it.