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Thriving in a New World Economy

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Table of Contents

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    Book Overview
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    Chapter 1 Building Initial Relationships: The Emerging Tasks of Sales in New Business Development
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    Chapter 2 The Franchisor/Franchisee Relationship: How can this Relationship be Strengthened from the Franchisees’ Perspective?
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    Chapter 3 Interpersonal Trust and Within-Nation Regional E-Commerce Activity
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    Chapter 4 A Study to Consider how Salespeople believe They can Build a Long Term Service Relationship with their Customers
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    Chapter 5 Conceptualizing Multichannel Consumer/Salesperson Interactions For A High Tech Product
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    Chapter 6 Pricing and Sales Force Compensation Strategies: Are They Motivating or Demotivating Your Sales Force?
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    Chapter 7 Experimental Examination of Performance Consequences of Change Implementation for Sales Force Integration
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    Chapter 8 Understanding Market Orientation Among Small Businesses in Rural Ghana
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    Chapter 9 Franchising, Knowledge Transfer, and Development in Emerging Markets
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    Chapter 10 Opportunities and Challenges for Family Businesses Pursuing Global Markets
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    Chapter 11 Cowboy Ethics: Marketing Gimmick or Business Ethics Tool?
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    Chapter 12 Linking Values and Behaviour to Understand Sustainable Consumption Pattern of Indians: A Structured Abstract
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    Chapter 13 Conform or Resist? Immigrant Females and Consumer Empowerment
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    Chapter 14 What Drives Mass Transport Usage Intentions: Collectivism, Environmentalism, or Plain Pragmatism?
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    Chapter 15 Building Understanding of the Domain of Destination Image: A Review
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    Chapter 16 A Cross-Cultural Drive to Innovation: Phronetics from the Field
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    Chapter 17 Like It or Not - Social Media Marketing in B2B Companies
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    Chapter 18 Usage and Importance of Social Media for Corporate Communication and Stakeholder Dialogue
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    Chapter 19 A Structural Equation Model of Credit Card Debt Among the Youth Market
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    Chapter 20 Conscious and Subconscious Evaluation of Service Recovery Situation
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    Chapter 21 How National Cultures Influence National Rate of Innovation
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    Chapter 22 Ethnic Marketing is Not New – Challenging Research Methodologies Behind it is. Preliminary Phd Results About the Application of Projective Techniques in Ethnic Focus Groups
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    Chapter 23 Sustainable Consumption Through Innovative Use: Marke Eigenbau in the Former East Germany
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    Chapter 24 I Mean Green So i Eat Organic: Testing the Effect of Peer Pressure on the Purchase and Consumption of Organic Food
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    Chapter 25 Does City Brand Equity Have any Impacts in Tourism World? A Case Study of Bandung City - Indonesia as a Tourism Destination
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    Chapter 26 Festival Visitors’ Emotion and its Response to the Environment
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    Chapter 27 Perspectives on Destination Competitiveness – National Destination Competitiveness’ Influence on Regional Attractiveness
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    Chapter 28 The Importance of Social Relationships in Festival Quality Evaluation
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    Chapter 29 Ad Appeals in the Context of Viral Advertising
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    Chapter 30 The Selling Power of Customer-Generated Product Reviews: the Matching Effect Between Consumers’ Cognitive Needs and Persuasive Message Types
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    Chapter 31 Luxury Consumption in Brics: Rationale Behind ‘Irrational’ Consumption Patterns
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    Chapter 32 Translating Values into Teenage Fashion Wants in an Emerging Market
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    Chapter 33 Managerial Beliefs Regarding Banking Activity at the Bottom of the Pyramid in an Emerging Economy
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    Chapter 34 Three Dichotomies of Luxury Consumption in Russia
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    Chapter 35 Direct-to-Consumer Prescription Drug Websites: The Moderating Roles of Perceived Risk and Product Category Knowledge
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    Chapter 36 Research Perceiving on Poster as Communication Media, Perceiving of College Students at School of Business & Management in Switzerland (Western Culture) vs Indonesia (Eastern Culture)
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    Chapter 37 Influence of Brand Trust and Affect, Purchase and Attitudinal Loyalty on Brand Performance
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    Chapter 38 Hungry to Sell, Humble to Serve: Towards Understanding the Use of Ambidexterity in Optimizing the Sales and Service Mix
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    Chapter 39 Intuition and Adaptive Selling
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    Chapter 40 Sales and Value Creation: A Synthesis and Directions for Future Research
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    Chapter 41 Budget Allocation for Customer Acquisition and Retention to Balance Market Share Growth and Customer Profitability
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    Chapter 42 Market Orientation and Positioning Strategy: Review and Propositions
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    Chapter 43 Building Dynamic Capabilities Through Trust: An Exploratory Model of Employee-Customer-Management Relationship
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    Chapter 44 Towards a Demand Aggregation Theory of Marketing in Emerging Markets: An Empirical Evaluation of the Promotion of Financial Services in Ghana
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    Chapter 45 Comparing Non-Users, Moderate Users and High Users of Self-Service Technologies in an Emerging Economy
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    Chapter 46 The Importance and Formalization of Service Quality Dimensions: A Comparison of Chile and the United States
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    Chapter 47 Turn It Up: That’s My Song in That AD
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    Chapter 48 Marketing Futurecast Lab – Prospecting Trends for A Better Future
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    Chapter 49 Revealing Possibilities for Co-Branding – Focusing on Finnish Higher Education of Creative Economy
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    Chapter 50 Ranking Scholarly Marketing Journals by Major Subarea
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    Chapter 51 Ukukhothana: The Curious Case of Conspicuous Consumption and Destruction in an Emerging Economy
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    Chapter 52 Consumers’ Conspicuousness and its Underlying Traits
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    Chapter 53 Exploring Country-Based Motives for Anti-Consumption: A Qualitative Study
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    Chapter 54 From Consumer Socialization to Status Consumption: A Cross Cultures Study among High School Students
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    Chapter 55 Direct-To-Consumer Advertising: A Review and Agenda for Future Research
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    Chapter 56 Baby and Me: Single Mothers by Choice and the Artificial Reproductive Technology Marketplace
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    Chapter 57 An Investigation of Young Consumers Alcohol Consumption: an Irish Perspective
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    Chapter 58 Banking in India: Role of Self-Service Technologies
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    Chapter 59 Segmentation Analysis of Mobile Phone Users Based on Frequency of Feature Use
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    Chapter 60 Service Entry in Emerging Markets: Introducing Foreign Services to Russian Markets
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    Chapter 61 A Comparison of American and Hong Kong Consumers’ Attitudes Toward Product Placement in Movies
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    Chapter 62 Exclusion from Entertainment and Leisure Venues: Can’t we Play, Too?
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    Chapter 63 The Business Model and Value Chain of Cultural and Creative Industry
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    Chapter 64 Influence of Group Characteristics on Individual Consumption when Sharing: An Exploratory Study on Television Viewing
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    Chapter 65 Modelling Ethicality in Consumption: Bridging the Literature on Ethics
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    Chapter 66 Revisiting Salesperson Knowledge: The Role of Optimism
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    Chapter 67 Drivers and Outcomes of an Eco-Friendly Tourism Attitude and Behavior
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    Chapter 68 Tourist’s Multichannel Use and Its Antecedents
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    Chapter 69 The Effective Price in State-Sponsored Lottery Games: Opportunities for Marketing Actions That Support Revenue Generation for Public Policy Making
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    Chapter 70 Acceptance and Adoption of Online-Received Recommendations on Social Media Platforms: An Empirical Investigation
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    Chapter 71 Utilitarian or Hedonic? A Cross Cultural Study in Online Shopping
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    Chapter 72 An Integrated Luxury Retail Experience: Mobile Confidence, Mobile Trust and Technology Acceptance of Quick Response Codes
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    Chapter 73 An Exploratory Study of Ethics, CSR and Sustainability Education in Graduate/Undergraduate Business Schools: Specifically in the Marketing Curriculum
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    Chapter 74 Evaluating the Readability of Marketing Research Textbooks: an International Comparison
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    Chapter 75 The Marketing Ethics Course: Current State and Future Directions
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    Chapter 76 Attention to Print Advertising: An Eye Tracking Study in the Context of Airline Advertisements
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    Chapter 77 Exchange Offer as a Sales Promotion Tool for Consumer Durables: A Content Analysis of Indian Print Advertisement
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    Chapter 78 Should Destination Marketers Avoid Dark Movies in the Marketing Plans?
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    Chapter 79 Choosing the Right Cause: The Moderating Role of Meta-Cognitions in Cause-Related Marketing Effectiveness
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    Chapter 80 The Social Influence of the Manager on Customer Contact Employee Behavior: A Structured Abstract
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    Chapter 81 Green & Sustainable Luxury: A Strategic Evidence
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    Chapter 82 Same Country, Different Ethnicity: The Role of Ethnicity on Impulse Buying
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    Chapter 83 Towards an Understanding of Motivations Underlying the Resistance of French Consumers
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    Chapter 84 “Perceived Seller Loyalty” for “Customer Loyalty”, Does “Tat for Tat” Work Like “Tit for Tat”?
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    Chapter 85 A Social Emphasis to Triple Bottom Line Reporting of Corporate Sustainability Efforts
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    Chapter 86 An Examination of Determinants of Corporate Social Responisbility Disclosure Strategies
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    Chapter 87 The Impact of Corporate Philanthropy on Corporate Reputation: A Cross-National Comparison
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    Chapter 88 Willingness to Participate: Understanding Consumer Participation Online
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    Chapter 89 The Effect of Consumers’ Consciousness on Brand Perceptions: A Cross-Cultural Study
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    Chapter 90 Brand Compromises: An Examination of Cultural Influences on Consumer Complicity with Counterfeit Brands
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    Chapter 91 Exploit, Neglect, Develop, Live - A Typology of Country Image Use in Company Branding
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    Chapter 92 A Qualitative Approach to Analyze Intercultural Competence in Sino-German Collaborations
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    Chapter 93 I Imagine, I Shop, I Buy: The Effects of Self-Esteem and Social Participation on the Ability to Imagine, and Consumer Fahsion Objects in a Retail Environment
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    Chapter 94 Retailer Brand Equity: An Approach Based on Store Image
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    Chapter 95 The Psychology of Social Networking Site Usage: An Empirical Examination of Antecedents to Intention and Behavior
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    Chapter 96 Toward a Better Understanding of the Ever Expanding Social Web: A Uses and Gratifcation Approach
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    Chapter 97 Health Care Services Marketing of Swedish Innovation – A Comparative Study
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    Chapter 98 Consumers’ Security Concerns: Does it Exist in the Context of Adopting RFID in the Healthcare Industry?
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    Chapter 99 Advances in Prior Knowledge Conceptualizations: Investigating the Impact on Health Behavior
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    Chapter 100 Raising Awareness of Responsible Drinking Among Students: A “Live” Campaign Approach
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    Chapter 101 Inferences and Evaluations of Hybrid Products: The Role of Goal Activation
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    Chapter 102 Impact of Time Orientation on Consumer Innovativeness: A Study in India and the United States.
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    Chapter 103 Understanding the Role of Emotion in Self-Service Technology Adoption: A Structured Abstract
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    Chapter 104 Understanding Sustainability DNA: An Exploration into the Dna of the Top 100 Sustainable Companies
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    Chapter 105 Does Flse Perceive Organizational IMO Impact on their Customer Oriented Behavior?
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    Chapter 106 Nonprofit Marketing: A European Perspective on Donations and Religiousness
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    Chapter 107 Nugget Notes: A Simple Teaching Tool
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    Chapter 108 Social Media Assessment for Marketing Students: The Klout Challenge
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    Chapter 109 When Second-Best Becomes the First-Best Option: The Education Dilemma
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    Chapter 110 Global Brand Purchase Intentions and the South African Consumer
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    Chapter 111 Bringing the Nation to the Nation Branding Debate: Evidence From Ukraine
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    Chapter 112 Leveraging Brand Communities in Service Innovation
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    Chapter 113 Complexity Sciences in Service Research – Challenges and Opportunities
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    Chapter 114 Consumer Adoption of Cloud Computing Service: An Exploratory Study
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    Chapter 115 A Conceptual Contribution to Research on Stimulating Service Innovation – The Interrelation of Service Innovation and Customer Complaint Management
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    Chapter 116 A Tale of two Tongues: Does Language Moderate Sparkling Wine Prefernces in Belgium
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    Chapter 117 Exploring Entrepreneurial Marketing Efforts of New Mexico Winemakers
Overall attention for this book and its chapters
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Title
Thriving in a New World Economy
Published by
Springer International Publishing, November 2015
DOI 10.1007/978-3-319-24148-7
ISBNs
978-3-31-924146-3, 978-3-31-924148-7
Editors

Plangger, Kirk

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The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 25 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 25 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 7 28%
Student > Master 5 20%
Student > Bachelor 4 16%
Researcher 3 12%
Student > Postgraduate 2 8%
Other 1 4%
Unknown 3 12%
Readers by discipline Count As %
Business, Management and Accounting 10 40%
Economics, Econometrics and Finance 2 8%
Environmental Science 1 4%
Computer Science 1 4%
Arts and Humanities 1 4%
Other 4 16%
Unknown 6 24%