| Title |
Randomized Study of Placebo and Framing Information in Direct-to-Consumer Print Advertisements for Prescription Drugs
|
|---|---|
| Published in |
Annals of Behavioral Medicine, March 2014
|
| DOI | 10.1007/s12160-014-9603-1 |
| Pubmed ID | |
| Authors |
Amie C. O'Donoghue, Helen W. Sullivan, Kathryn J. Aikin |
| Abstract |
Research suggests that quantitative information in direct-to-consumer (DTC) prescription drug ads may be helpful for consumers. |
Mendeley readers
The data shown below were compiled from readership statistics for 33 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 3% |
| Germany | 1 | 3% |
| Unknown | 31 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 7 | 21% |
| Student > Ph. D. Student | 6 | 18% |
| Researcher | 5 | 15% |
| Student > Master | 4 | 12% |
| Student > Doctoral Student | 2 | 6% |
| Other | 4 | 12% |
| Unknown | 5 | 15% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 10 | 30% |
| Medicine and Dentistry | 6 | 18% |
| Nursing and Health Professions | 4 | 12% |
| Social Sciences | 3 | 9% |
| Business, Management and Accounting | 1 | 3% |
| Other | 3 | 9% |
| Unknown | 6 | 18% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 November 2014.
All research outputs
#20,242,779
of 22,770,070 outputs
Outputs from Annals of Behavioral Medicine
#1,337
of 1,389 outputs
Outputs of similar age
#192,697
of 225,205 outputs
Outputs of similar age from Annals of Behavioral Medicine
#34
of 36 outputs
Altmetric has tracked 22,770,070 research outputs across all sources so far. This one is in the 1st percentile – i.e., 1% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,389 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 17.4. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 225,205 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 36 others from the same source and published within six weeks on either side of this one. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.