Physiological and behavioral signatures of reflective exploratory choice

A. Ross Otto, W. Bradley Knox, Arthur B. Markman, Bradley C. Love

Physiological arousal, a marker of emotional response, has been demonstrated to accompany human decision making under uncertainty. Anticipatory emotions have been portrayed as basic and rapid evaluations of chosen actions. Instead, could these arousal signals stem from a "cognitive" assessment of value that utilizes the full environment structure, as opposed to merely signaling a coarse, reflexive assessment of the possible consequences of choices? Combining an exploration-exploitation task, computational modeling, and skin conductance measurements, we find that physiological arousal manifests a reflective assessment of the benefit of the chosen action, mirroring observed behavior. Consistent with the level of computational sophistication evident in these signals, a follow-up experiment demonstrates that anticipatory arousal is modulated by current environment volatility, in accordance with the predictions of our computational account. Finally, we examine the cognitive costs of the exploratory choice behavior these arousal signals accompany by manipulating concurrent cognitive demand. Taken together, these results demonstrate that the arousal that accompanies choice under uncertainty arises from a more reflective and "cognitive" assessment of the chosen action's consequences than has been revealed previously.