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Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Overview of attention for article published in Journal of Retailing, March 2015
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • Among the highest-scoring outputs from this source (#18 of 425)
  • High Attention Score compared to outputs of the same age (97th percentile)
  • High Attention Score compared to outputs of the same age and source (80th percentile)

Mentioned by

news
8 news outlets
policy
1 policy source
twitter
11 X users
wikipedia
1 Wikipedia page

Citations

dimensions_citation
413 Dimensions

Readers on

mendeley
1106 Mendeley
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Title
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
Published in
Journal of Retailing, March 2015
DOI 10.1016/j.jretai.2014.09.005
Authors

Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal, Ko de Ruyter, Martin Wetzels

X Demographics

X Demographics

The data shown below were collected from the profiles of 11 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1,106 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
United Kingdom 3 <1%
France 1 <1%
Ireland 1 <1%
Germany 1 <1%
South Africa 1 <1%
Australia 1 <1%
Canada 1 <1%
United States 1 <1%
Unknown 1096 99%

Demographic breakdown

Readers by professional status Count As %
Student > Master 210 19%
Student > Ph. D. Student 174 16%
Student > Bachelor 117 11%
Student > Doctoral Student 54 5%
Lecturer 42 4%
Other 141 13%
Unknown 368 33%
Readers by discipline Count As %
Business, Management and Accounting 406 37%
Social Sciences 82 7%
Computer Science 64 6%
Economics, Econometrics and Finance 46 4%
Psychology 26 2%
Other 85 8%
Unknown 397 36%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 75. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 April 2022.
All research outputs
#567,367
of 25,371,288 outputs
Outputs from Journal of Retailing
#18
of 425 outputs
Outputs of similar age
#6,780
of 270,992 outputs
Outputs of similar age from Journal of Retailing
#1
of 5 outputs
Altmetric has tracked 25,371,288 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 425 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 13.2. This one has done particularly well, scoring higher than 95% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 270,992 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them