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X Demographics
Mendeley readers
| Chapter title |
Brands and Consumer Relationships
|
|---|---|
| Chapter number | 18 |
| Book title |
Advances in Advertising Research (Vol. V)
|
| Published by |
Springer Fachmedien Wiesbaden, February 2016
|
| DOI | 10.1007/978-3-658-08132-4_18 |
| Book ISBNs |
978-3-65-808131-7, 978-3-65-808132-4
|
| Authors |
Dr. Don E. Schultz, Dr. Martin P. Block, Don E. Schultz, Martin P. Block, Schultz, Don E., Block, Martin P. |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 1 | 20% |
| Lecturer | 1 | 20% |
| Student > Master | 1 | 20% |
| Unknown | 2 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 40% |
| Economics, Econometrics and Finance | 1 | 20% |
| Unknown | 2 | 40% |