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Hit Brands

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

wikipedia
2 Wikipedia pages

Citations

dimensions_citation
9 Dimensions

Readers on

mendeley
14 Mendeley
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Title
Hit Brands
Published by
Springer, October 2013
DOI 10.1057/9781137271488
ISBNs
978-1-137-27148-8, 978-1-137-27147-1, 978-1-349-44459-5, 978-1-137-27149-5
Authors

Jackson, D., Jankovich, R., Sheinkop, E., Jackson, Daniel M., Jankovich, Richard, Sheinkop, Eric, Marcus, David

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 14 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 14 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 4 29%
Lecturer 3 21%
Student > Ph. D. Student 1 7%
Professor > Associate Professor 1 7%
Student > Postgraduate 1 7%
Other 0 0%
Unknown 4 29%
Readers by discipline Count As %
Arts and Humanities 4 29%
Business, Management and Accounting 4 29%
Engineering 1 7%
Unknown 5 36%