| Title |
The loss of the marketing department’s influence: is it really happening? And why worry?
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, November 2014
|
| DOI | 10.1007/s11747-014-0416-3 |
| Authors |
Christian Homburg, Arnd Vomberg, Margit Enke, Philipp H. Grimm |
X Demographics
The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 2 | 40% |
| United Arab Emirates | 1 | 20% |
| Unknown | 2 | 40% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 40% |
| Members of the public | 2 | 40% |
| Science communicators (journalists, bloggers, editors) | 1 | 20% |
Mendeley readers
The data shown below were compiled from readership statistics for 241 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 3 | 1% |
| Korea, Republic of | 1 | <1% |
| Ireland | 1 | <1% |
| Austria | 1 | <1% |
| Brazil | 1 | <1% |
| Taiwan | 1 | <1% |
| Denmark | 1 | <1% |
| United States | 1 | <1% |
| Unknown | 231 | 96% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 45 | 19% |
| Student > Ph. D. Student | 40 | 17% |
| Student > Bachelor | 24 | 10% |
| Student > Doctoral Student | 20 | 8% |
| Professor | 11 | 5% |
| Other | 39 | 16% |
| Unknown | 62 | 26% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 138 | 57% |
| Social Sciences | 13 | 5% |
| Economics, Econometrics and Finance | 7 | 3% |
| Psychology | 5 | 2% |
| Computer Science | 3 | 1% |
| Other | 11 | 5% |
| Unknown | 64 | 27% |
Attention Score in Context
This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 January 2015.
All research outputs
#5,841,501
of 22,772,779 outputs
Outputs from Journal of the Academy of Marketing Science
#214
of 737 outputs
Outputs of similar age
#79,787
of 362,082 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#4
of 10 outputs
Altmetric has tracked 22,772,779 research outputs across all sources so far. This one has received more attention than most of these and is in the 74th percentile.
So far Altmetric has tracked 737 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one has gotten more attention than average, scoring higher than 70% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 362,082 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 77% of its contemporaries.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than 6 of them.