| Title |
Getting too personal: Reactance to highly personalized email solicitations
|
|---|---|
| Published in |
Marketing Letters, November 2007
|
| DOI | 10.1007/s11002-007-9027-9 |
| Authors |
Tiffany Barnett White, Debra L. Zahay, Helge Thorbjørnsen, Sharon Shavitt |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 415 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | <1% |
| Brazil | 3 | <1% |
| United Kingdom | 2 | <1% |
| Korea, Republic of | 1 | <1% |
| Germany | 1 | <1% |
| Taiwan | 1 | <1% |
| Australia | 1 | <1% |
| Unknown | 403 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 102 | 25% |
| Student > Ph. D. Student | 69 | 17% |
| Student > Bachelor | 55 | 13% |
| Student > Doctoral Student | 22 | 5% |
| Researcher | 18 | 4% |
| Other | 46 | 11% |
| Unknown | 103 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 170 | 41% |
| Social Sciences | 30 | 7% |
| Psychology | 26 | 6% |
| Computer Science | 23 | 6% |
| Economics, Econometrics and Finance | 17 | 4% |
| Other | 32 | 8% |
| Unknown | 117 | 28% |
Attention Score in Context
This research output has an Altmetric Attention Score of 12. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 March 2023.
All research outputs
#2,821,239
of 23,565,002 outputs
Outputs from Marketing Letters
#59
of 297 outputs
Outputs of similar age
#7,299
of 77,853 outputs
Outputs of similar age from Marketing Letters
#1
of 1 outputs
Altmetric has tracked 23,565,002 research outputs across all sources so far. Compared to these this one has done well and is in the 88th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 297 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.2. This one has done well, scoring higher than 80% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 77,853 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 90% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them