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Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes

Overview of attention for article published in Journal of the Academy of Marketing Science, December 2014
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  • Average Attention Score compared to outputs of the same age
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
1 X user
facebook
2 Facebook pages

Citations

dimensions_citation
63 Dimensions

Readers on

mendeley
224 Mendeley
Title
Dispersion of marketing capabilities: impact on marketing’s influence and business unit outcomes
Published in
Journal of the Academy of Marketing Science, December 2014
DOI 10.1007/s11747-014-0420-7
Authors

Michael T. Krush, Ravipreet S. Sohi, Amit Saini

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 224 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Germany 1 <1%
Austria 1 <1%
Australia 1 <1%
Brazil 1 <1%
United States 1 <1%
Unknown 219 98%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 38 17%
Student > Master 37 17%
Student > Doctoral Student 25 11%
Lecturer 16 7%
Student > Bachelor 15 7%
Other 39 17%
Unknown 54 24%
Readers by discipline Count As %
Business, Management and Accounting 130 58%
Social Sciences 10 4%
Economics, Econometrics and Finance 9 4%
Computer Science 3 1%
Unspecified 3 1%
Other 16 7%
Unknown 53 24%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 December 2014.
All research outputs
#15,313,289
of 22,774,233 outputs
Outputs from Journal of the Academy of Marketing Science
#552
of 737 outputs
Outputs of similar age
#213,893
of 361,197 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#6
of 9 outputs
Altmetric has tracked 22,774,233 research outputs across all sources so far. This one is in the 22nd percentile – i.e., 22% of other outputs scored the same or lower than it.
So far Altmetric has tracked 737 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one is in the 17th percentile – i.e., 17% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 361,197 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 31st percentile – i.e., 31% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 9 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.