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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Online activists vs. Kraft foods: A case of social media hijacking
|
|---|---|
| Published in |
Public Relations Review, March 2015
|
| DOI | 10.1016/j.pubrev.2014.11.017 |
| Authors |
Shari R. Veil, Jenna Reno, Rebecca Freihaut, Jordan Oldham |
X Demographics
The data shown below were collected from the profiles of 26 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 9 | 35% |
| Australia | 2 | 8% |
| France | 1 | 4% |
| Netherlands | 1 | 4% |
| Sweden | 1 | 4% |
| Germany | 1 | 4% |
| Unknown | 11 | 42% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 16 | 62% |
| Scientists | 7 | 27% |
| Science communicators (journalists, bloggers, editors) | 3 | 12% |
Mendeley readers
The data shown below were compiled from readership statistics for 271 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | <1% |
| New Zealand | 1 | <1% |
| Ireland | 1 | <1% |
| Unknown | 268 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 93 | 34% |
| Student > Ph. D. Student | 16 | 6% |
| Student > Doctoral Student | 13 | 5% |
| Student > Bachelor | 12 | 4% |
| Researcher | 11 | 4% |
| Other | 33 | 12% |
| Unknown | 93 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 106 | 39% |
| Business, Management and Accounting | 28 | 10% |
| Arts and Humanities | 17 | 6% |
| Computer Science | 9 | 3% |
| Psychology | 2 | <1% |
| Other | 10 | 4% |
| Unknown | 99 | 37% |
Attention Score in Context
This research output has an Altmetric Attention Score of 17. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 April 2016.
All research outputs
#2,177,422
of 25,998,826 outputs
Outputs from Public Relations Review
#42
of 751 outputs
Outputs of similar age
#26,567
of 274,663 outputs
Outputs of similar age from Public Relations Review
#1
of 13 outputs
Altmetric has tracked 25,998,826 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 91st percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 751 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.9. This one has done particularly well, scoring higher than 94% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 274,663 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 90% of its contemporaries.
We're also able to compare this research output to 13 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 92% of its contemporaries.