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Mendeley readers
| Title |
Breakthrough Marketing Plans
|
|---|---|
| Published by |
Palgrave Macmillan US, December 2012
|
| DOI | 10.1057/9781137107619 |
| ISBNs |
978-0-230-34033-6, 978-1-137-51122-5, 978-1-137-10761-9, 978-1-137-51123-2, 978-1-137-23684-5
|
| Authors |
Calkins, T., Tim Calkins, Calkins, Tim |
Mendeley readers
The data shown below were compiled from readership statistics for 22 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| New Zealand | 1 | 5% |
| Unknown | 21 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 8 | 36% |
| Professor | 4 | 18% |
| Professor > Associate Professor | 2 | 9% |
| Student > Ph. D. Student | 2 | 9% |
| Lecturer | 1 | 5% |
| Other | 2 | 9% |
| Unknown | 3 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 11 | 50% |
| Social Sciences | 3 | 14% |
| Computer Science | 1 | 5% |
| Economics, Econometrics and Finance | 1 | 5% |
| Engineering | 1 | 5% |
| Other | 0 | 0% |
| Unknown | 5 | 23% |