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The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework

Overview of attention for article published in Procedia Social and Behavioral Sciences, May 2014
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Citations

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180 Mendeley
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Title
The Effect of Perceived Value on the Loyalty of Generation Y Mobile Internet Subscribers: A Proposed Conceptual Framework
Published in
Procedia Social and Behavioral Sciences, May 2014
DOI 10.1016/j.sbspro.2014.04.062
Authors

Hui Wen Chuah, Malliga Marimuthu, T. Ramayah

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 180 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Malaysia 2 1%
India 1 <1%
United Arab Emirates 1 <1%
Denmark 1 <1%
Unknown 175 97%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 40 22%
Student > Master 31 17%
Student > Ph. D. Student 28 16%
Lecturer 11 6%
Lecturer > Senior Lecturer 8 4%
Other 23 13%
Unknown 39 22%
Readers by discipline Count As %
Business, Management and Accounting 79 44%
Social Sciences 17 9%
Computer Science 9 5%
Economics, Econometrics and Finance 9 5%
Psychology 5 3%
Other 19 11%
Unknown 42 23%