| Title |
Super returns to Super Bowl ads?
|
|---|---|
| Published in |
Quantitative Marketing and Economics, January 2017
|
| DOI | 10.1007/s11129-016-9179-0 |
| Authors |
Seth Stephens-Davidowitz, Hal Varian, Michael D. Smith |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | 75% |
| Japan | 1 | 25% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 50% |
| Science communicators (journalists, bloggers, editors) | 1 | 25% |
| Scientists | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 90 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 1% |
| Germany | 1 | 1% |
| Unknown | 88 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 27 | 30% |
| Student > Master | 12 | 13% |
| Student > Bachelor | 8 | 9% |
| Researcher | 8 | 9% |
| Professor | 5 | 6% |
| Other | 11 | 12% |
| Unknown | 19 | 21% |
| Readers by discipline | Count | As % |
|---|---|---|
| Economics, Econometrics and Finance | 23 | 26% |
| Business, Management and Accounting | 18 | 20% |
| Social Sciences | 16 | 18% |
| Design | 2 | 2% |
| Mathematics | 1 | 1% |
| Other | 6 | 7% |
| Unknown | 24 | 27% |
Attention Score in Context
This research output has an Altmetric Attention Score of 35. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 June 2022.
All research outputs
#1,163,536
of 25,769,258 outputs
Outputs from Quantitative Marketing and Economics
#6
of 125 outputs
Outputs of similar age
#24,332
of 425,371 outputs
Outputs of similar age from Quantitative Marketing and Economics
#1
of 1 outputs
Altmetric has tracked 25,769,258 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 95th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 125 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 425,371 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them