| Title |
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, January 2015
|
| DOI | 10.1007/s11747-014-0422-5 |
| Authors |
Liwu Hsu, Susan Fournier, Shuba Srinivasan |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Science communicators (journalists, bloggers, editors) | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 253 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | <1% |
| Brazil | 2 | <1% |
| Italy | 1 | <1% |
| Unknown | 248 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 48 | 19% |
| Student > Ph. D. Student | 31 | 12% |
| Student > Bachelor | 26 | 10% |
| Student > Doctoral Student | 14 | 6% |
| Professor > Associate Professor | 8 | 3% |
| Other | 38 | 15% |
| Unknown | 88 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 111 | 44% |
| Economics, Econometrics and Finance | 17 | 7% |
| Social Sciences | 14 | 6% |
| Design | 2 | <1% |
| Engineering | 2 | <1% |
| Other | 15 | 6% |
| Unknown | 92 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 03 March 2017.
All research outputs
#20,356,726
of 25,837,817 outputs
Outputs from Journal of the Academy of Marketing Science
#719
of 872 outputs
Outputs of similar age
#256,898
of 362,453 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#10
of 12 outputs
Altmetric has tracked 25,837,817 research outputs across all sources so far. This one is in the 18th percentile – i.e., 18% of other outputs scored the same or lower than it.
So far Altmetric has tracked 872 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 10.0. This one is in the 7th percentile – i.e., 7% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 362,453 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 25th percentile – i.e., 25% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.