| Title |
The marketing mix: A Canadian perspective
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, March 1973
|
| DOI | 10.1007/bf02729310 |
| Authors |
Peter M. Banting, Randolph E. Ross |
Mendeley readers
The data shown below were compiled from readership statistics for 37 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 3% |
| Brazil | 1 | 3% |
| Unknown | 35 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 11 | 30% |
| Student > Doctoral Student | 4 | 11% |
| Lecturer > Senior Lecturer | 3 | 8% |
| Lecturer | 2 | 5% |
| Student > Bachelor | 2 | 5% |
| Other | 5 | 14% |
| Unknown | 10 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 41% |
| Computer Science | 4 | 11% |
| Social Sciences | 2 | 5% |
| Economics, Econometrics and Finance | 1 | 3% |
| Arts and Humanities | 1 | 3% |
| Other | 0 | 0% |
| Unknown | 14 | 38% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 August 2023.
All research outputs
#7,451,942
of 22,782,096 outputs
Outputs from Journal of the Academy of Marketing Science
#310
of 738 outputs
Outputs of similar age
#791
of 3,684 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#1
of 2 outputs
Altmetric has tracked 22,782,096 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 738 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one has gotten more attention than average, scoring higher than 50% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 3,684 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 8th percentile – i.e., 8% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them