| Title |
Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models
|
|---|---|
| Published in |
Marketing Letters, January 2009
|
| DOI | 10.1007/s11002-009-9069-2 |
| Authors |
Brett A. S. Martin, Juergen Gnoth |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Practitioners (doctors, other healthcare professionals) | 1 | 50% |
| Members of the public | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 54 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 54 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 11 | 20% |
| Student > Ph. D. Student | 7 | 13% |
| Student > Bachelor | 7 | 13% |
| Professor | 3 | 6% |
| Lecturer > Senior Lecturer | 2 | 4% |
| Other | 9 | 17% |
| Unknown | 15 | 28% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 21 | 39% |
| Economics, Econometrics and Finance | 6 | 11% |
| Psychology | 5 | 9% |
| Social Sciences | 2 | 4% |
| Design | 2 | 4% |
| Other | 3 | 6% |
| Unknown | 15 | 28% |
Attention Score in Context
This research output has an Altmetric Attention Score of 49. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 March 2023.
All research outputs
#809,285
of 24,372,222 outputs
Outputs from Marketing Letters
#20
of 313 outputs
Outputs of similar age
#2,779
of 179,091 outputs
Outputs of similar age from Marketing Letters
#1
of 1 outputs
Altmetric has tracked 24,372,222 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 96th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 313 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.4. This one has done particularly well, scoring higher than 93% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 179,091 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them