| Title |
The consumer as advocate: Self-relevance, culture, and word-of-mouth
|
|---|---|
| Published in |
Marketing Letters, December 2006
|
| DOI | 10.1007/s11002-006-8426-7 |
| Authors |
Cindy M. Y. Chung, Peter R. Darke |
Mendeley readers
The data shown below were compiled from readership statistics for 281 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 3 | 1% |
| United Kingdom | 3 | 1% |
| United States | 3 | 1% |
| Germany | 2 | <1% |
| Brazil | 2 | <1% |
| France | 2 | <1% |
| Slovenia | 1 | <1% |
| Norway | 1 | <1% |
| Unknown | 264 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 49 | 17% |
| Student > Ph. D. Student | 45 | 16% |
| Student > Bachelor | 32 | 11% |
| Student > Doctoral Student | 25 | 9% |
| Professor > Associate Professor | 23 | 8% |
| Other | 51 | 18% |
| Unknown | 56 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 132 | 47% |
| Social Sciences | 27 | 10% |
| Economics, Econometrics and Finance | 18 | 6% |
| Psychology | 9 | 3% |
| Arts and Humanities | 5 | 2% |
| Other | 22 | 8% |
| Unknown | 68 | 24% |