| Title |
The Pareto rule for frequently purchased packaged goods: an empirical generalization
|
|---|---|
| Published in |
Marketing Letters, October 2017
|
| DOI | 10.1007/s11002-017-9442-5 |
| Authors |
Baek Jung Kim, Vishal Singh, Russell S. Winer |
X Demographics
The data shown below were collected from the profiles of 10 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | 30% |
| France | 1 | 10% |
| Unknown | 6 | 60% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 9 | 90% |
| Scientists | 1 | 10% |
Mendeley readers
The data shown below were compiled from readership statistics for 54 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 54 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 7 | 13% |
| Student > Ph. D. Student | 6 | 11% |
| Student > Bachelor | 5 | 9% |
| Professor | 3 | 6% |
| Lecturer > Senior Lecturer | 2 | 4% |
| Other | 5 | 9% |
| Unknown | 26 | 48% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 15 | 28% |
| Computer Science | 2 | 4% |
| Social Sciences | 2 | 4% |
| Engineering | 2 | 4% |
| Economics, Econometrics and Finance | 2 | 4% |
| Other | 3 | 6% |
| Unknown | 28 | 52% |
Attention Score in Context
This research output has an Altmetric Attention Score of 8. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 November 2023.
All research outputs
#4,409,398
of 24,758,493 outputs
Outputs from Marketing Letters
#78
of 319 outputs
Outputs of similar age
#73,891
of 332,535 outputs
Outputs of similar age from Marketing Letters
#2
of 5 outputs
Altmetric has tracked 24,758,493 research outputs across all sources so far. Compared to these this one has done well and is in the 82nd percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 319 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.4. This one has done well, scoring higher than 76% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 332,535 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 77% of its contemporaries.
We're also able to compare this research output to 5 others from the same source and published within six weeks on either side of this one. This one has scored higher than 3 of them.