| Title |
Opinion leaders and opinion seekers: Two new measurement scales
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, March 1996
|
| DOI | 10.1177/0092070396242004 |
| Authors |
Leisa Reinecke Flynn, Ronald E. Goldsmith, Jacqueline K. Eastman |
Mendeley readers
The data shown below were compiled from readership statistics for 580 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 10 | 2% |
| United States | 5 | <1% |
| United Kingdom | 4 | <1% |
| Switzerland | 2 | <1% |
| France | 2 | <1% |
| Netherlands | 1 | <1% |
| Norway | 1 | <1% |
| Israel | 1 | <1% |
| India | 1 | <1% |
| Other | 9 | 2% |
| Unknown | 544 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 134 | 23% |
| Student > Ph. D. Student | 86 | 15% |
| Student > Bachelor | 61 | 11% |
| Student > Doctoral Student | 45 | 8% |
| Researcher | 27 | 5% |
| Other | 81 | 14% |
| Unknown | 146 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 224 | 39% |
| Social Sciences | 77 | 13% |
| Economics, Econometrics and Finance | 29 | 5% |
| Computer Science | 15 | 3% |
| Psychology | 15 | 3% |
| Other | 54 | 9% |
| Unknown | 166 | 29% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 08 November 2019.
All research outputs
#8,882,501
of 25,837,817 outputs
Outputs from Journal of the Academy of Marketing Science
#375
of 884 outputs
Outputs of similar age
#8,462
of 26,553 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#1
of 1 outputs
Altmetric has tracked 25,837,817 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 884 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.0. This one is in the 48th percentile – i.e., 48% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 26,553 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 8th percentile – i.e., 8% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them