| Title |
Exploring the implications of the internet for consumer marketing
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, September 1997
|
| DOI | 10.1177/0092070397254005 |
| Authors |
Robert A. Peterson, Sridhar Balasubramanian, Bart J. Bronnenberg |
Mendeley readers
The data shown below were compiled from readership statistics for 612 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 6 | <1% |
| United States | 6 | <1% |
| United Kingdom | 6 | <1% |
| Spain | 4 | <1% |
| Malaysia | 3 | <1% |
| Brazil | 2 | <1% |
| Australia | 1 | <1% |
| South Africa | 1 | <1% |
| Portugal | 1 | <1% |
| Other | 2 | <1% |
| Unknown | 580 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 125 | 20% |
| Student > Ph. D. Student | 82 | 13% |
| Student > Bachelor | 68 | 11% |
| Student > Doctoral Student | 38 | 6% |
| Lecturer | 28 | 5% |
| Other | 103 | 17% |
| Unknown | 168 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 270 | 44% |
| Economics, Econometrics and Finance | 40 | 7% |
| Computer Science | 32 | 5% |
| Social Sciences | 30 | 5% |
| Engineering | 19 | 3% |
| Other | 38 | 6% |
| Unknown | 183 | 30% |
Attention Score in Context
This research output has an Altmetric Attention Score of 12. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 March 2018.
All research outputs
#2,864,555
of 25,377,790 outputs
Outputs from Journal of the Academy of Marketing Science
#144
of 849 outputs
Outputs of similar age
#1,396
of 28,405 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#1
of 3 outputs
Altmetric has tracked 25,377,790 research outputs across all sources so far. Compared to these this one has done well and is in the 88th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 849 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.0. This one has done well, scoring higher than 82% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 28,405 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 93% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them