| Title |
Perceptual Differences of Marketing Journals: A Worldwide Perspective
|
|---|---|
| Published in |
Marketing Letters, November 2002
|
| DOI | 10.1023/a:1020378718456 |
| Authors |
Vasilis Theoharakis, Andrew Hirst |
Mendeley readers
The data shown below were compiled from readership statistics for 51 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Brazil | 2 | 4% |
| Germany | 1 | 2% |
| France | 1 | 2% |
| Switzerland | 1 | 2% |
| New Zealand | 1 | 2% |
| Iran, Islamic Republic of | 1 | 2% |
| China | 1 | 2% |
| Spain | 1 | 2% |
| United States | 1 | 2% |
| Other | 0 | 0% |
| Unknown | 41 | 80% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 11 | 22% |
| Professor | 9 | 18% |
| Student > Postgraduate | 5 | 10% |
| Professor > Associate Professor | 5 | 10% |
| Student > Master | 5 | 10% |
| Other | 10 | 20% |
| Unknown | 6 | 12% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 31 | 61% |
| Social Sciences | 6 | 12% |
| Computer Science | 2 | 4% |
| Psychology | 1 | 2% |
| Economics, Econometrics and Finance | 1 | 2% |
| Other | 2 | 4% |
| Unknown | 8 | 16% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 January 2008.
All research outputs
#8,535,684
of 25,374,917 outputs
Outputs from Marketing Letters
#124
of 324 outputs
Outputs of similar age
#18,443
of 52,993 outputs
Outputs of similar age from Marketing Letters
#2
of 2 outputs
Altmetric has tracked 25,374,917 research outputs across all sources so far. This one is in the 43rd percentile – i.e., 43% of other outputs scored the same or lower than it.
So far Altmetric has tracked 324 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 12.2. This one is in the 44th percentile – i.e., 44% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 52,993 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 11th percentile – i.e., 11% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.