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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

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Cover of 'Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference'

Table of Contents

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    Book Overview
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    Chapter 1 A Profile of Intentions Groups for Generic Branded Grocery Products
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    Chapter 2 Cable Television Viewership: An Examination of Innovative Behavior
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    Chapter 3 The Home Purchase Decision: Measurement of Evaluative Criteria
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    Chapter 4 Black Ethnicity, Opinion Leadership and Innovativeness
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    Chapter 5 Female Use of Cosmetics: Is Feminist Orientation Important in the Decision to Purchase?
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    Chapter 6 Constellations of Consumer Beliefs: Relationships to Intentions and Behavior
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    Chapter 7 The Changing Nature and Scope of the Senior Citizen Market Segment: Recent Developments During the Period of 1960 and 1973
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    Chapter 8 Is Expected Utility a Descriptive Model of Consumer Decision Making Under Uncertainty?
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    Chapter 9 The Family Life Cycle Revisited
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    Chapter 10 Impact of Socioeconomic Changes on Retailing
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    Chapter 11 The Applicability of Gert Modeling and Simulation to Marketing Logistics
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    Chapter 12 Grocery Shopper Attitudes Concerning the Non-Availability of Advertised Specials
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    Chapter 13 Franchisee/Franchisor Relations: A Study of Channel Contributions
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    Chapter 14 Pre-Owned Merchandise Buying: A Neglected Retailing Phenomenon
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    Chapter 15 Retailers and Energy Conservation - Problems and Promotions
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    Chapter 16 Stake, Conflict and Performance in Export Marketing Channels
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    Chapter 17 A Neglected Market Segment in Revitalizing the Central Business District: The Downtown Worker as the Downtown Shopper
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    Chapter 18 The Industrial Trade Show from an Asian Perspective
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    Chapter 19 How to Do Business in the New Vietnam
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    Chapter 20 Caribbean Basin Financing: New Developments
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    Chapter 21 An Analysis of the Effectiveness of Export Marketing Decisions
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    Chapter 22 International Commonality of Demand Determinants: A Reappraisal
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    Chapter 23 Some Aspects of the Controversy Over Direct Foreign Investments by Multinational Corporations in the Less Developed Countries
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    Chapter 24 Marketing Methods in the Middle East
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    Chapter 25 A Realistic Appraisal of the New International Economic Order
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    Chapter 26 Changing Perspectives in Advertising: The Use of "LIBERATED" Feminine Life-Style Themes
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    Chapter 27 The Impact of the Cable Converter on Television Viewing Patterns: A Pilot Study
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    Chapter 28 Is Word-Of-Mouth More Prevalent Among Males Or Females?
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    Chapter 29 Food Ingredient Labeling: The Effects of Disclosure on Consumer Product Evaluation
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    Chapter 30 Mass Media and Personal Influences on Adolescent Consumer Learning
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    Chapter 31 A Study of the Relationship of Print Ad Recall and Individual Biorhythms
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    Chapter 32 Audiences of Grocery Store Newspaper Advertisements
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    Chapter 33 A Model For Improving Teaching Effectiveness of Marketing Professors
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    Chapter 34 "Piggybacking" The Introductory Marketing Courses: Innovation or Disaster in Academic Product Development
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    Chapter 35 The Implications of American Assembly of Collegiate Schools Standards To Marketing Educators
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    Chapter 36 Faculty Peer Evaluations: A Synergistic Administrative Tool
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    Chapter 37 A Note on Students’ Perceptions of the Effect of Selected Factors on Student Course and Faculty Evaluations
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    Chapter 38 The Case Method of Analysis For Marketing Management Classes: A New Theoretical Conceptualization
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    Chapter 39 The Undergraduate Consumer Behavior Course: Current Status and Pedagogies
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    Chapter 40 A Commentary on the Prospects of Transferring Marketing Research Skills: a Case for a Two Phase/Experiential Pedagogical Approach
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    Chapter 41 Salient Choice Criteria for Selecting Marketing as an Academic Major: A Factor Analytic Approach
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    Chapter 42 What are the Best Ways to Teach Case Studies?
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    Chapter 43 Life Cycle Dimensions of Procurement Planning
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    Chapter 44 How do you Sell when there is Nothing to Sell?
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    Chapter 45 An Empirical Examination of Credit Card System Attributes and Evaluations
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    Chapter 46 A Tentative Technique for Measuring Industrial Marketing Productivity
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    Chapter 47 A Profile of the Woman as a Potential Entrepreneur
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    Chapter 48 Segmenting Supply Markets in Industrial Buying Behavior
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    Chapter 49 Self Concept Research: Problems and Questions
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    Chapter 50 Test-Retest Reliability of Alternative Means of Collecting Unidimensional Proportions Data
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    Chapter 51 A Closer Look at the Reliability and Validity of Perceptual Maps
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    Chapter 52 A Note on the Usefulness of Canonical Correlation Analysis in Marketing Research
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    Chapter 53 Decreasing Item Omissions from Reluctant Survey Respondents
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    Chapter 54 A Comparison of the Different Measures of Error Rates in Discriminant Analysis using Small Samples
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    Chapter 55 Mother-Daughter Conflict in the Perception of Brands and Mass Media as they Relate to Store Selection
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    Chapter 56 An Attempt to Validate Nonmetric Multidimensional Scaling Maps
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    Chapter 57 How Much Should Respondents be Told about the Information Being Sought from them?
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    Chapter 58 Toward a Theoretical Framework for Mail Survey Response
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    Chapter 59 The Description and Testing of a New Measure of the Weights of Evaluative Criteria
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    Chapter 60 A Market Segmentation Approach to Blood Bank Management
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    Chapter 61 A Multi-Attribute Attitude Model for the Prediction of University Preference
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    Chapter 62 Identifying the Customer for Continuing Education
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    Chapter 63 An Exploratory Assessment of Potentially Useful Types of Prepurchase Information to Consumers of Legal Services
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    Chapter 64 Marketing Functions Performed by Dealers in Stolen Property
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    Chapter 65 Segmenting Lay Leaders for one Diocese of the Episcopal Church
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    Chapter 66 The Energy Problem: Consumers’ and Utilities’ Views with Marketing Implications
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    Chapter 67 Marketing Strategies for the Professions: Generalizing the Case of CPAs
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    Chapter 68 Health Care Services: Consumer Behavior Model Development
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    Chapter 69 A Price Elasticity Effect on the Market for Major League Baseball: A Spectre on the Horizon?
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    Chapter 70 Improving NFW Product Planning Through an Analysis of New Product Failure
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    Chapter 71 An Alternate Diffusion Paradigm Especially Relevant for Innovations Possessing High School Visibility
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    Chapter 72 Product Trial and Product Usage: Bases for a Strategic Segmentation Framework
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    Chapter 73 Channel Management Issues in New Product Planning
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    Chapter 74 Routine And Persistent Problems In Decision Making: A Problem Solving Approach to Product and Brand Choice
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    Chapter 75 Marketing to the Social Conscience
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    Chapter 76 Consumer Alienation and Satisfaction/Dissatisfaction: A Research Paradigm
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    Chapter 77 Marketing Theory: The Present Stage Of Development
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    Chapter 78 Marketing and the Myth of Corporate Social Responsibility
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    Chapter 79 Consumer Satisfaction/Dissatisfaction: Implications for Consumer Protection Agencies
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    Chapter 80 Exporting Theories and Explanations: Past, Present and Future
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    Chapter 81 Consumer Perceptions of Anti-Litter Legislation
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    Chapter 82 Limits to Optimal Consumer Problem Solving: A Framework for Consumer Protection Policy
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    Chapter 83 Internalization of Corporate Social Costs
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    Chapter 84 Personality as a Leisure Market Segmentation Criteria
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    Chapter 85 Awareness and Perception of the Effects of EEC Expansion: A Comparison
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    Chapter 86 The Channel Decision Process: A Comprehensive Model and Review
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    Chapter 87 Direct Marketing: An Underdeveloped Marketing Frontier
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    Chapter 88 Magazine and Television Exposure Patterns of the Elderly 1
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    Chapter 89 Consistency Versus Variety Seeking Behavior: Situational Effects
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    Chapter 90 How Much do we Know about Consumer Protection Laws?
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    Chapter 91 The Application of Organizational Behavior Models to the Development of Effective Industrial Marketing Strategy
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    Chapter 92 “Blacks Vs. Whites Decision Criteria: A Reevaluation”
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    Chapter 93 Some Observations Concerning the Study of Consumer Goods Shortages in the Polish Market
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    Chapter 94 Does Social Class Influence Children’S Attitudes Toward 1 Advertising On Television and Radio and in Children’S Magazines
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    Chapter 95 Channel Organization: A Misused Pedagogical Concept
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    Chapter 96 Characteristics of Women Marketing Enterpreneurs: are these Characteristics Useful in Predicting Entrepreneurial Behavior?
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    Chapter 97 Alumni-Student Differences in the Level and Components of Satisfaction with a College’s Offering
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    Chapter 98 The Data Needs and the Scientific Methodologies of Marketing Studies: An Analysis From Ecological Perspectives
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    Chapter 99 Predictors of Evaluative Criteria
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    Chapter 100 Marketing in the International Airline Industry: An Analysis of Change
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    Chapter 101 Higher Education Institutional Buyers’ Perceptual Profiles of Vendor Attributes for Standard and Special Products
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    Chapter 102 PLC: A Vehicle for Marketing Mix Development
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    Chapter 103 The Impact of Birth Order Upon Selected Marketing Variables
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    Chapter 104 Look out McDonald’s, the "Wheel” is rolling
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    Chapter 105 The Impact of Predecision Similarity Upon the Postdecision Evaluation of the Chosen and Unchosen Alternatives in an Unobtrusive Experimental Setting
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    Chapter 106 Profiling the Customers of a Small Business: The Case of Health Food Stores In San Diego
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    Chapter 107 Student Perceptions of Business’ Social Responsiveness
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    Chapter 108 Consumers’ Attitudes Toward Preshopping Activity: Measurement and Relationship to Price as a Shopping Goal
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    Chapter 109 Dealing with the Marketing/Physical Distribution Interface
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Title
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, May 2015
DOI 10.1007/978-3-319-16934-7
ISBNs
978-3-31-916933-0, 978-3-31-916934-7
Editors

Gitlow, Howard S., Wheatley, Edward W.

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Geographical breakdown

Country Count As %
Spain 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%