You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Title |
Scaling the Tail: Managing Profitable Growth in Emerging Markets
|
|---|---|
| Published by |
Palgrave Macmillan US, January 2015
|
| DOI | 10.1057/9781137538598 |
| ISBNs |
978-1-349-57200-7, 978-1-137-53859-8
|
| Authors |
Park, Seung Ho, Ungson, Gerardo R., Cosgrove, Andrew |
Mendeley readers
The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 2 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 2 | 100% |