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Proceedings of the 1993 World Marketing Congress

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Cover of 'Proceedings of the 1993 World Marketing Congress'

Table of Contents

  1. Altmetric Badge
    Book Overview
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    Chapter 1 Product Modification Strategies Used by Food Companies for Fast Entry into New Geographic Segments
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    Chapter 2 Marketing of Economic Development Programs – Expectations and Handling New Offerings
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    Chapter 3 Mandated Safety Recalls in the U.S. Automobile Industry – 20 Years Experience
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    Chapter 4 Success Factors in Global Product Innovation: An Illustration from the Pharmaceutical Industry
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    Chapter 5 Government Mandated-Countertrade in Australia: Some International Marketing Implications
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    Chapter 6 The Impact of Eastern Liberalisation on East-West Countertrade
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    Chapter 7 Countertrade Experiences of Turkish Firms in USSR Markets
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    Chapter 8 Countertrade as a Reaction to Lack of Liquidity
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    Chapter 9 Perceived Consequences of Business Product Stockouts in Canada and the U.S.A.
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    Chapter 10 Comparative Analysis of Food and Agribusiness Marketing Systems
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    Chapter 11 International Marketing of Airline Services: U.S. Versus Foreign Carriers
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    Chapter 12 Models of Retail Firms in Europe
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    Chapter 13 An Intercultural Analysis of Danish Experience with Investments in Turkey
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    Chapter 14 Contribution of Strategic Marketing Planning to the Performance of Small and Medium Sized Firms - An Empirical Research
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    Chapter 15 Evaluating Managers’ Perceptions of Competitive Industry Structure
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    Chapter 16 Information Exchange in Buyer-Seller Relationships
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    Chapter 17 Strategic Versus Opportunistic Sourcing: An Exploration
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    Chapter 18 Understanding Distributors’ Purchase Criteria in International Industrial Markets: Differences between High-Involvement and Low-Involvement Exporters
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    Chapter 19 The Effects of a Salesperson’s Utilities on Optimal Sales Force Compensation Structures in Uncertain Environments
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    Chapter 20 Perceptions of Foreign Field Sales Forces: An Exploratory Factor Analysis of their Characteristics, Behaviors and Sales
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    Chapter 21 Ethical Beliefs of Sales Managers Operating in South Africa
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    Chapter 22 A Comparative Study of Sales Managers from Two Disparate Political, Cultural and Economic Environments
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    Chapter 23 Trust in Horizontal Selling Alliances
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    Chapter 24 Understanding the UK Health Care Consumer
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    Chapter 25 Marketing Strategies for Financial Instruments in Ukraine
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    Chapter 26 International Services Marketing: A Comparative Evaluation of the Dimensions of Service Quality between Developed and Developing Countries
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    Chapter 27 Consumer Switching Behavior of Banking Services: A Conceptual Model
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    Chapter 28 Franchising and Global Services Marketing
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    Chapter 29 Innovation Management, Market Orientation and Performance in the Consumer Service Sector: An Empirical Research
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    Chapter 30 Measuring Loyalty in Travel Services: A Multi-Dimensional Approach
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    Chapter 31 Modelling Site Location Decisions in Tourism
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    Chapter 32 Perception of Key Management Contribution Factos to the Future Development of the Hotel Industry: A Comparative Analysis of British/Irish & Spanish Samples
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    Chapter 33 Distribution Channel Systems of Resort Hotels in Turkey
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    Chapter 34 Total Quality Management in International Distribution Channels
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    Chapter 35 Industrial Networks as Governance Structures: A Framework Integrating Channels, Logistics and Pricing
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    Chapter 36 Securing Marketing Support from Channel Members: Insights from an Empirical Study
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    Chapter 37 Gestalt- and Network Approach -Avenues to a New Paradigm of Internationalization Theory?
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    Chapter 38 Marketing in Four East European Countries
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    Chapter 39 Marketing Business Services to Developing Countries: An Examination of Environmental Challenges to Service Exports
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    Chapter 40 Profile of Turkey in International Tourism Market
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    Chapter 41 Demand Estimation for Passenger Cars in Turkey
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    Chapter 42 An Exploratory Study on the Marketing Activities of Turkish Firms in the Former USSR Market
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    Chapter 43 Internationalisation of the Eurofood Retail Sector with Special Reference to Foreign Market Entry Modes
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    Chapter 44 Selecting International Freight Forwarders: An Expert Systems Application
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    Chapter 45 Global Marketing Opportunities in Services for Third World Business
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    Chapter 46 Market Orientation Revisited- A European View
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    Chapter 47 Exports in the Globalization Strategies of Korean, Japanese and U.S. Firms – An Interactive Analysis
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    Chapter 48 Marketing of Free Trade Zones (Ftzs) - A Comparison of FTZs in Developed vs Developing Countries
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    Chapter 49 The World Trading System After the Gatt Uruguay Round
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    Chapter 50 An Application of Global Marketing Via International Locations
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    Chapter 51 Global Barriers to Market Entry for Developing Country Businesses
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    Chapter 52 Export Promotion Services in the United States: Is it Time for a Serious Soul Searching?
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    Chapter 53 Product/Market Portfolio, Extent of Access to Distribution Channels and Branding in Export Success Factors Research an Exploratory Study
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    Chapter 54 The Influence of Economic Factors on Export Marketing Performance: An Empirical Study of Taiwanese Computer Firms
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    Chapter 55 An Empirical Analysis of Internal Determinants Affecting Exporting and Non-Exporting Companies in Turkish Textile Industry
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    Chapter 56 Attitudes Towards Exporting: Discriminating Firms with Low and High Levels of International Operations in Australia
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    Chapter 57 The Competitive Strategies of Chinese Export
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    Chapter 58 Examining the Role of After Sales Service in International Marketing
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    Chapter 59 When Global Markets Get Tough: A Call as yet Unanswered
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    Chapter 60 An Algorithm to Assess the Potential for Standardizing International Advertising Messages
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    Chapter 61 A Cross-Cultural Comparison of Individual Time Orientations
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    Chapter 62 Effects of Industry Origin and National Origin on the Complexity of Alliance Agreements
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    Chapter 63 Developing Country Business Strategies for Partnership in Transnational Strategic Alliance Networks
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    Chapter 64 Country-of-Origin Effects in a Cross-Cultural Setting
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    Chapter 65 On the Use of Surrogates in Consumer Research: A Country-of-Origins Study
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    Chapter 66 The Status of Advertising by Attorneys: An International Perspective Provided by the Legal Literature
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    Chapter 67 A Comparison of American and Japanese Consumer Perceptions of Sex Role Portrayals in Advertising
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    Chapter 68 College Students’ Perceptions of Personal Selling: An Empirical Investigation
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    Chapter 69 An Empirical Investigation of Advertising Agency - Client Relationship in an Advanced Developing Country
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    Chapter 70 The Use of Fear Appeals in Greek Magazine Advertisements
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    Chapter 71 The Changing Character of American Cigarette Advertising: Content Analysis Findings
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    Chapter 72 Cigarette Advertising in India - An Exploratory Study
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    Chapter 73 Scope of Marketing Communication in a Developing Nation: An Empirical Analysis of Managerial Practices and Perceptions
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    Chapter 74 The Medium is Not Always the Message : The Case of “Total Paint Buses”
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    Chapter 75 A Critical Assessment of the Frequency Question and its Ability to Provide Valid Measurements of Readership Figures: Lessons from a Study Involving a Voice Response Based Panel of Respondents
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    Chapter 76 Information Content Analysis of TV Advertising - The Spanish Case
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    Chapter 77 An Application of Means-End Analysis in a Cross-Cultural Context
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    Chapter 78 Effect of Colour in Advertising: A Comparative Study of British and French Advertising Creative Executives
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    Chapter 79 Relative Positioning of Self Image Projective Products Across Europe: A Content Analysis of Print Advertising
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    Chapter 80 A Cross Cultural Comparison of Selected Effects of Language on Consumers’ Attitudes and Intentions
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    Chapter 81 Preferences for Promotion Programs
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    Chapter 82 Art Sponsorship and Promotion Strategy: An Investigation of Firm Characteristics that Relate to the Choice of Spronsorship as a Tool in the Promotion Mix
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    Chapter 83 Europe 1992: The Impact of Regulatory Forces on U.S. Global Financial Marketing
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    Chapter 84 Developing Effective Marketing Strategies for Europe Now and in the Future
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    Chapter 85 Pricing Conditions in the European Common Market: An Empirical Cross-Country Analysis
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    Chapter 86 The Viability of Pan-European Marketing
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    Chapter 87 Strategies of Firms in the Era of Integration
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    Chapter 88 The Implications of Europe 1992 on U.S. Companies: An Empirical Study of New York Manufacturers
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    Chapter 89 European Integration: A Consumer Perspective
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    Chapter 90 European Integration and Developing Countries: A Survey of International Students
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    Chapter 91 Country of Origin Effect for Taiwanese-Made Personal Computer Products in Australia
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    Chapter 92 An Examination of Preference Structures of Japanese and Non-Japanese Customers for Bank Branches in an Era of Transition
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    Chapter 93 Predicting Video Camera Adopters based on Personality Traits, Socioeconomic Variables, and Expectations about the Rate of Technological Innovation
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    Chapter 94 Psychological Time Perspective Differences: A Look at Young Malaysians and Americans using the Fast Scale
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    Chapter 95 A Model of Consumer Decision Making Under Severe Time Constraints: First Empirical Test
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    Chapter 96 An Empirical Evaluation of Decision Heuristics in the Process of Evoked Set Formation
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    Chapter 97 Self-Monitoring, Social Approval of Appearance and Conformity of Asian-American and Anglo-American Women: Implications for Consumer Behavior
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    Chapter 98 The Effect of Psychographic Variables on Consumer Satisfaction
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    Chapter 99 Schematic Discrepancy and Product Involvement among Light and Heavy Users
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    Chapter 100 Country-of-Origin Effects as a Function of Personality Variables 1
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    Chapter 101 Personality Traits and Country-of-Origin Cues: Evaluating Consumer Predispositions to Seek Country of Origin Information
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    Chapter 102 Forty Shades of Green towards a Classification of Consumer Greenness
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    Chapter 103 The Identification of Pan-European Segments: An Application of Means-End Analysis in a Cross-Cultural Context
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    Chapter 104 A Cross-National Comparison of Selected Effects of Language and Country of Origin on Consumers’ Attitudes and Intentions
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    Chapter 105 Success Factors for Japanese Convenience Stores
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    Chapter 106 Electronic Shopping Service: Crucial Customer Considerations
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    Chapter 107 The Role of International Retailing in Marketing and Economic Development
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    Chapter 108 Shopping Behaviour of Different Age Groups: How Different are They?
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    Chapter 109 Utilization of Distribution Channels for Market Entry: The Case of Turkish Textiles and Apparel in Germany
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    Chapter 110 Reactions to Dissatisfaction in Marketplace: Complaint Styles of Optimist and Pessimist Consumers
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    Chapter 111 Hong Kong Retailers: The Effects of Perceived Environmental Hostility on Operational and Strategic Planning Processes
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    Chapter 112 Ethical Perceptions of Retail Managers in Australia, Singapore, South Africa and Zimbabwe
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    Chapter 113 An Analysis of the Retail Sector in the Russian Federation
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    Chapter 114 An Evaluation of the Role of Marketing Programs in the Development Process: The Case of Eastern Europe
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    Chapter 115 Windward Islands’ Marketing and Development: Implications for Canadian Trade
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    Chapter 116 The Efficiency of Channels of Distribution in a Developing Society: The Case of Nigerian Distributive Sector
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    Chapter 117 Economic Development: Strategic Considerations on Project Portfolios
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    Chapter 118 The Impact of Transforming Eastern Europe on Foreign Investment Strategies
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    Chapter 119 The Importance of Total Quality Marketing in Export Growth
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    Chapter 120 Developing Nations’ Marketing Dilemmas are Impairing the Global Economic Development
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    Chapter 121 Exploring the Relationship between Consumer Productivity and the Socio-Economic Development of LDCS
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    Chapter 122 The Role of Turkish Woman In Family’s Consumption
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    Chapter 123 A Strategic Framework for Analysing Negative Rumors in the Market Place: The Case of Wash & Go in Denmark
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    Chapter 124 Buyers’ Perception of the Price-Quality Relationship: The Turkish Case
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    Chapter 125 Analysis of the Image of Japanese Life Insurance Companies
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    Chapter 126 “The Key Mediating Varibales Linking Marketing Strategy and Profitability: A Study of Indian Textile and Clothing Industry”
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    Chapter 127 Are Grocery Brands Involving?
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    Chapter 128 Unilever: A Marketing Giant
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    Chapter 129 Global Strategy and Local Management: How Does It Work?
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    Chapter 130 International Facility Locations: A Competitive Marketing Strategy for Multinational Enterprises
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    Chapter 131 Strategic Alliances: A New Way Forward for Business Education
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    Chapter 132 Marketing Differences Between High and Low Performing Firms
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    Chapter 133 Awakening The Sleeping Giant: Market Oriented Reforms in Brazil
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    Chapter 134 Wastes Exchanges: Marketing Intermediaries Bridging the Gap between Economic Development and the Natural Environment
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    Chapter 135 The Price of Peace: Adjustment Strategies for Reductions in Defense Spending in the United States
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    Chapter 136 A Comparison of Marketing Profiles Between Profitable and Unprofitable Greek Manufacturing Firms
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    Chapter 137 Spectators as Consumers - The Motivating Forces
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    Chapter 138 Regional Economic Development: The Structure of the Public and Private Contributions
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    Chapter 139 Consumer Sentiment Toward Marketing in Austria and Some Exploratory Cross-National Comparisons
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    Chapter 140 Reducing Questionnaire Length by Incidence Sampling: Balanced Incomplete Block Designs Versus Random Sampling of Questions
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    Chapter 141 Negotiation Styles Among American Purchasing Managers: An Empirical Study
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    Chapter 142 The Marketing Roles of the Government and the Firm in the Development of a High-Technology Industry In Taiwan
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Title
Proceedings of the 1993 World Marketing Congress
Published by
Springer International Publishing, June 2015
DOI 10.1007/978-3-319-17323-8
ISBNs
978-3-31-917322-1, 978-3-31-917323-8
Editors

Sirgy, M. Joseph, Bahn, Kenneth D., Erem, Tunc

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The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 10 100%

Demographic breakdown

Readers by professional status Count As %
Student > Postgraduate 1 10%
Unknown 9 90%
Readers by discipline Count As %
Social Sciences 1 10%
Unknown 9 90%