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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference

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Table of Contents

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    Book Overview
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    Chapter 1 Using Demographics and Psychographic Dimensions to Discriminate between Mature Heavy and Light Television Users: An Exploratory Analysis
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    Chapter 2 Working Status and Leisure Activities of Married Women
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    Chapter 3 Identifying and Profiling the Yuppie Baby Boomer Segment
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    Chapter 4 Spanish- and English-Speaking Hispanic Subcultural Consumption Differences
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    Chapter 5 Interactive Effects in Information Processing: A Conceptual Framework of the Relationship of Consumer Involvement and Brand Categorization
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    Chapter 6 The Joy and Irritation of Gift Giving
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    Chapter 7 A Conceptual Model of the Effects of Physical and Mental Health on Senior Citizens Purchasing Patterns
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    Chapter 8 Definitions for The Fourth Dimension: A Proposed Time Classification System 1
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    Chapter 9 Profiling the Late Night Shopper
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    Chapter 10 Shopping Orientation, Demographic and Media Preference Correlates of Electronic Shopping
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    Chapter 11 An International Perspective of In-Home Electronic Shopping
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    Chapter 12 Spatial Changes in British Retailing: A Channel Metamorphosis
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    Chapter 13 Brand Name Effect on Price Thresholds: Manipulating Consumer Price Knowledge
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    Chapter 14 Health Knowledge and the Use of Health-Related Products
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    Chapter 15 Effects of Viewing a Product in Good/Bad Music Contexts: An Extension of the Classical Conditioning Research in Marketing
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    Chapter 16 How Useful are Customer Satisfaction Processes for Hotel Industry Positioning Strategies?
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    Chapter 17 Firm Internationalization: A Comparison of Current Models
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    Chapter 18 Readership and Informational Needs: The Role of the Business Press for International Managers
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    Chapter 19 Export Knowledge, Strategy and Performance
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    Chapter 20 Planning and Implementing Marketing Education Programs for Developing Countries
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    Chapter 21 Country-of-Origin Effects on Customer Service Perception: An Exploratory Investigation
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    Chapter 22 Global and Attribute-Specific Attitudinal Correlates of Made-in Labels
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    Chapter 23 A Survey of Consumer Attitudes Toward Products of the Major Industrial Nations
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    Chapter 24 Consumer Perceptions Towards Products Made in the People’s Republic of China: Implications for Marketing Strategy
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    Chapter 25 Humanistic Inquiry Methods for Cross-Cultural International Marketing Research
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    Chapter 26 Industrial Buyer ‘Choice Criteria’ Under Diverse Industrial Settings
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    Chapter 27 Ethnodomination and Social Group Power: Implications for International Marketing Strategy
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    Chapter 28 Lifestyle Segmentation of the International Tourists: The Case of Singapore
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    Chapter 29 Organizational Dimensions of International Operations
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    Chapter 30 Launching an Academic Career in the 1950s: Memoirs of a Journeyman Marketing Professor
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    Chapter 31 The Origin and Early Development of the Case Method in Marketing Pedagogy
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    Chapter 32 On Instructing Students of Marketing in Business Ethics: Pedagogical Suggestions
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    Chapter 33 Marketing at a Crossroads: Towards Implementation of the Scientific Ethos
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    Chapter 34 A Discussion of the Bogosian Settlement and its Effect on the Marketing of Gasoline
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    Chapter 35 Conceptualizing the Cultural Concepts in Marketing and Consumer Behavior
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    Chapter 36 Marketing Education in the Third World: Problems and Challenges
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    Chapter 37 Students’ Perceptions of Professionalism in Faculty Members
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    Chapter 38 Reflections on Students’ A Priori Expectations of an Introductory Marketing Course and its Development
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    Chapter 39 Hey Prof, Mind If I Call You ‘Bob’?: A Study of Form-of-Address Preferences Among Marketing Students and Professors
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    Chapter 40 Using Advertising Age Instead of a Textbook as an Alternate Approach in the Teaching of Advertising
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    Chapter 41 Bigger is not Always Better: Group Size and the Marketing Research Client-Sponsored Project
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    Chapter 42 Do Marketers’ Attitudes and Behaviors Differ from those Reported by the Carnegie Study?
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    Chapter 43 A Comparative Study of Academic Deans’ Attitudes Toward Marketing Higher Education
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    Chapter 44 Typicality and Family Resemblance Among Selected Graduate School Programs
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    Chapter 45 Evaluating Institutional Contributions to Scholarly Journals in Marketing, 1977–86
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    Chapter 46 Making Marketing Strategy More Corporate
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    Chapter 47 The Marketing-Financial Interface: A Path Analytical Analysis of Direct, Indirect, and Interaction Effects on Corporate Performance
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    Chapter 48 Increasing the Interfunctional Role of Marketing in Strategic Planning: an Application of the Link Pin Concept
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    Chapter 49 Consumerism and Marketing Management Revisited: Enduring Implications For Marketing Managers
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    Chapter 50 An Examination of that Form of Deception Called Puffery
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    Chapter 51 The Results of a Two Year Study of Health Claims in Food Advertising
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    Chapter 52 The Influence of Involvement on the Perceived Image of Financial Institutions
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    Chapter 53 Distinguishing Market Segments to Assess Price Responsiveness
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    Chapter 54 Marketing a New Technology: The Compact Disc Interactive
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    Chapter 55 “New Product Development Activity Among Manufacturers - a State-Wide Survey”
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    Chapter 56 Managerial Implications of an Exploratory Post Behavioral Investigation into the Adoption of Technology Based Discontinuous Innovations
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    Chapter 57 Investigating the Perceived Risk of the Elderly Consumer
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    Chapter 58 The Functionist Approach to Marketing: A Foundation for Defining Marketing Exchanges
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    Chapter 59 A Preliminary Investigation of the Predilection for Adaptive Behavior and Sales Success
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    Chapter 60 Effects of Stereotypes of Salespersons on Consumer Evaluations and Judgements
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    Chapter 61 Outcomes of Organizational Commitment of Retail Salespersons
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    Chapter 62 Bridging the Gap Between Business Schools and the Industrial Sector a Marketing Approach
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    Chapter 63 A Comparative Analysis Between Industrial Marketing Faculty and Industrial Marketing Practitioners: Criteria Viewed Important in the Recruitment of Four Year Marketing Graduates
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    Chapter 64 Preference for Instructional Method as a Segmentation Variable for M.B.A. Programs
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    Chapter 65 Microcomputers in Marketing Education
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    Chapter 66 New Product Development: An Implementation Model
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    Chapter 67 Perceived Personal Risk: An Examination Across Demographic Groups of Purchasing Executives
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    Chapter 68 The Nature of Industrial Source Loyalty: An Attitudinal Perspective
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    Chapter 69 Managing the Halo Phenomenon in Services Marketing
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    Chapter 70 Relative Importance of Personal (Nonmarketer) and Nonpersonal (Marketer Dominated) Information Sources in Adopting a Service Product
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    Chapter 71 The Importance of Image Attributes: A Comparison of Product and Service Sectors
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    Chapter 72 Measuring Services Characteristics for Descriptive Research
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    Chapter 73 The Marketing Customer Information File: Bank Marketing Management Applications
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    Chapter 74 Preferences and Usage Patterns of Retail Banking Services: Males Vs. Females
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    Chapter 75 Dimensions of Service Quality: Looking Beyond Technical Competency
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    Chapter 76 Health Care Service Quality: The Importance of Consumer Perceptions
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    Chapter 77 An Analysis of the Influence of Demographic Characteristics on Consumers’ Attitudes Toward Physicians Who Advertise Their Professional Services
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    Chapter 78 Audience Development: One Case of Marketing the Arts to Students
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    Chapter 79 Patterns of Adoption and Implementation of the Marketing Concept in The Banking Industry
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    Chapter 80 Assessing the Impact of Local Festivals
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    Chapter 81 An Examination of Shortages of Consumer Goods in the Polish Marketplace
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    Chapter 82 The Effect of Prenotification on Mail Survey Response Rate, Speed, Quality and Cost
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    Chapter 83 Regional Differences of Sample Respondents Over the Data Collection Period
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    Chapter 84 The Impact of Color on the Response Rates for Mail Questionnaires
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    Chapter 85 Why Don’T Promised Contributions to Charity Increase Mail Survey Returns? A Critical Review
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    Chapter 86 An Empirical Investigation of the Relationship Between the Price and Quality of Consumer Products in the European Economic Community and the United States (1968 To 1984)
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    Chapter 87 The Caribbean Basin Initiative: A Review and Analysis of its Questionable Performance to Date
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    Chapter 88 A Profile of Direct Mail Purchasers in U.S.A. and New Zealand
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    Chapter 89 Statistical Evidence for the Level of Measurement in the Undermeasurement Controversy
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    Chapter 90 Measuring Association Among Qualitative Variables for Brand Preference Testing: An Information Theoretic Approach
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    Chapter 91 The Use of Data in Developing Theory: Scientifically Acceptable or Alchemy?
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    Chapter 92 Towards a Measure of Consumer Purchase Responsibility
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    Chapter 93 A Framework of Channel Membership Involvement: Alienative, Calculative, and Moral Attitudinal Orientation
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    Chapter 94 The Consumption Unit as a Member of the Distribution Channel
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    Chapter 95 Attribution Theory in Channels of Distribution: Extensions and Applications
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    Chapter 96 Boundary Spanning in Channels of Distribution
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    Chapter 97 Towards a Theory of Intermodal Marketing
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    Chapter 98 Everything is Brandable
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    Chapter 99 A Control Process Model for Transit Marketing
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    Chapter 100 Positioning Strategy for Credit Unions: Know Thy Niche
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    Chapter 101 Consumers’ Fear of Dissatisfaction with High Involvement Services
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    Chapter 102 Small Business Marketing Research: Methodological Alternatives to the Often Used Demand and Opinion Survey
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    Chapter 103 The Concept of a Minimum Market Share
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    Chapter 104 Analysis Alternatives for Psychographic Data
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    Chapter 105 A Method for Operationalizing Market Heterogeneity with Nominally Scaled Data
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    Chapter 106 Personal Well-Being of Retail Managers—The Role of Work Commitments
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    Chapter 107 Implications of “Quick Response” On Commercial Vendor Patronage
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    Chapter 108 Product Involvement in Relation to Brand Categorization: The Case of Cosmetics
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    Chapter 109 Purchasing Patterns and Advertisement Audience for Consumer Purchases and Repurchasing Decisions
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    Chapter 110 Segmenting the Black Consumer Market: Which Approach Works Best?
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    Chapter 111 Message and Non-Message Elements in Advertising: Does Involvement Matter?
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    Chapter 112 Developing Equivalent Measurement Tools for the Arabic, French and Korean Languages
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    Chapter 113 Unwinding the Present Controversy About the Maquiladora Program: A Primer for Marketing Executives and Professors
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    Chapter 114 The Coordination of Advertising with Couponing in Plans for New Consumer Packaged-Goods
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    Chapter 115 Local Television News Program Product Analysis: A Pilot Study
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    Chapter 116 Understanding International Consumers: A Review of Some Studies in Psychology
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    Chapter 117 An Ideal Textbook for a Consumer Behavior Course at the Undergraduate Level
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    Chapter 118 Marketing Policy, The Concept of Strategy and Marketing Education
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    Chapter 119 The Internal Consistency of Importance Ratings on Research and Service Activities Used to Evaluate Marketing Faculty
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    Chapter 120 The Impact of Decision Type on the Number of Acceptable and Biddable Vendors
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    Chapter 121 Consumer Product Preferences in Upper Level Supermarket Environments
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    Chapter 122 Methodological Issues and Problems of Estimating Costs and Benefits for the FTC Unavailability Rule
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    Chapter 123 The Application of Computer Models in Marketing Management
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    Chapter 124 Expert Systems and New Product Screening
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    Chapter 125 The Role of Decision Style in Selecting Marketing Managers: A Comparison of Peruvian and U.S. Styles
Overall attention for this book and its chapters
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Title
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
Published by
Springer International Publishing, May 2015
DOI 10.1007/978-3-319-17046-6
ISBNs
978-3-31-917045-9, 978-3-31-917046-6
Editors

Bahn, Kenneth D.

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Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 2 50%
Student > Postgraduate 1 25%
Student > Ph. D. Student 1 25%
Readers by discipline Count As %
Business, Management and Accounting 3 75%
Social Sciences 1 25%